“Earlier than 2020, magnificence discovery got here from magazines, blogs, Instagram, and YouTube. Immediately, TikTok guidelines and brief viral clips drive developments and sellouts in a single day.”
How did you land your position as a magnificence tester?
I first found magnificence by means of modelling 16 years in the past. Rising up a tomboy, every part modified once I picked up my first Glamour journal at 16, I all of the sudden realised there was this thrilling, glamorous world I wished to be a part of, regardless that women like me weren’t represented. I began experimenting with make-up (badly, given the merchandise again then!) and my love for magnificence grew. After college, I attempted account administration however felt misplaced. An accident pressured me to pause, and that’s once I started creating magnificence content material. It reignited my ardour and ultimately led me to my dream position as a magnificence tester at Hearst.
What’s the idea behind Fairly Pains Membership?
After leaving Hearst resulting from redundancy, I noticed it as the right second to pursue one thing of my very own. Drawing on years of product testing, I launched Fairly Pains Membership six months in the past to discover how magnificence manufacturers are constructed and to talk immediately with founders. Whereas I initially dreamed of making a haircare line, I quickly realised there was an even bigger hole: a trusted platform that cuts by means of business hype. Our goal is to check merchandise truthfully, deal with actual magnificence ache factors, like discovering an pimples cream that really works, and supply customers with genuine, helpful suggestions they will belief.
Describe a typical day in your life.
No two days are the identical as a founder. In the future I may be out on the streets asking strangers about their perfume, the subsequent buried in enhancing or back-to-back conferences. As a result of we’re within the early levels, a lot of my time goes into outreach – connecting with manufacturers and exploring collaborations. It’s a relentless hustle, and I juggle numerous roles: founder, marketer, editor, even accountant. It may be tense, but it surely’s additionally thrilling. I by no means imagined I’d put on so many hats without delay, however that’s the fact of constructing one thing from scratch, it’s difficult, unpredictable, and stuffed with risk.
Inform us what’s in your make-up bag
My make-up bag is a mixture of reasonably priced gems and cult favourites. For concealer, I really like Assortment’s £5 possibility, it’s easy, strong, and dependable., alongside Maybelline’s Age Rewind, which is a ten/10. Proper now, I’m obsessive about blush, particularly Danessa Myricks’ Cream Blushes in Prima Donna and Golden Hour. For lips, Fenty Gloss Bomb in Warmth delivers beautiful shine, whereas MAC’s Hug Me is my go-to matte, with Huda Magnificence’s lip liners and new Lip Stain additionally impressing me. And for mascara, Charlotte Tilbury’s components is my saviour, it makes my barely-there lashes look lengthy and outlined, giving me the right on a regular basis end.
What are your favorite foundations?
In terms of foundations, I’ve been rotating between three favourites. First up is Ere Perez Oat Milk Basis – it’s superbly light-weight and feels superb on the pores and skin, although I want the shade vary went additional (there’s barely one shade deeper than mine). Then there’s Tropic; finest recognized for skincare, however their basis launch actually impressed me. It’s luminous, mild, and provides such a wholesome end. And naturally, I can’t resist Dior Perpetually Basis; it’s a traditional for a purpose. Collectively, these three cowl me for on a regular basis put on, glow-up moments, and people occasions I simply need flawless, easy pores and skin.
Which hair merchandise do you utilize?
As a pure hair woman, I’m on a weekly mission to check completely different gels and discover the right one; one thing that’s not sticky, not crunchy, however with nice maintain. Proper now, I’m making an attempt Tressmere Maintain Gel to see the way it performs as soon as dry. I additionally rotate between Curlsmith’s Shine Gel, which I really like, and Aveda’s Jelly-like Gel that offers superb maintain. For shampoo and conditioner, I depend on K18 and Cecred’s Reconstructive Conditioner. I additionally swear by the Coloration Wow Cash Masks, although it divides opinion, I discover it provides unimaginable slip and works superbly on kind 4 hair like mine.
Which skincare merchandise do you utilize?
I’m all the time switching up my skincare routine as a result of I really like discovering the perfect of the perfect, however there are a number of staples that by no means go away my rotation. I begin with Byoma’s Creamy Jelly Cleanser, which retains my pores and skin recent and balanced, and Tata Harper’s Clarifying Masks for a deep reset. For hydration, I swear by NIRA’s Hyaluronic Acid Serum, adopted by Elemis’ Professional Dynamic Resurfacing Tremendous C Serum and Tropic’s Youth Potion for that glow. I faucet into Hydropeptide’s Collagen Reactive PM and Eye Authority. I additionally use Clarins’ Niacinamide and Sea Holly Creme, Eve Lom Dynaspot, Dr PawPaw Lip Balm, and the Shark CryoGlow LED Mild for an additional enhance.
How do you suppose the sweetness scene now compares to pre-2020?
Earlier than 2020, magnificence discovery was formed by shiny magazines, blogs, Instagram, and YouTube. Immediately, TikTok dominates, fast clips and viral moments can promote merchandise out in a single day. Shoppers have grow to be extra discerning, prioritising high quality and multifunctional staples over fixed new launches. Inclusivity has additionally shifted from development to expectation, with numerous shade ranges, gender-neutral merchandise, and moral transparency now non-negotiable. In 2025, social values carry as a lot weight as product innovation, manufacturers are judged not solely on efficiency however on how authentically they mirror inclusivity, sustainability, and ethics. People who fail to fulfill these expectations danger shedding relevance in an developed magnificence panorama.
