PRESS RELEASE
February 2025
GEKA presents first “Made in US” assortment at MakeUP in Los Angeles 2025
GEKA, a pacesetter in high-precision magnificence utility options and a part of medmix, will unveil its newest assortment of mascara, lip gloss, and forehead styling improvements at MakeUP in Los Angeles 2025. Guests to face J31 can have the chance to expertise firsthand GEKA’s latest developments in applicator know-how, superior formulations, and full-service magnificence options on the Los Angeles Conference Heart on February 12-13, 2025.
The brand new ETHEREAL assortment radiates vibrancy, well being, and well-being. Produced at GEKA’s US location, ETHEREAL blends scorching foil and shadow printing with refreshing, energizing colours to create a visually placing impact. Developed in collaboration with Weckerle Cosmetics, the gathering is crafted for magnificence lovers who search to precise individuality whereas celebrating group.
Among the many highlights is the boombasticBRUSH tubing mascara, a high-performance system that envelops every lash with revolutionary lash-plumping know-how for a full-bodied impact. Designed for long-lasting put on, it offers dramatic quantity whereas guaranteeing easy elimination with heat water.
GEKA may also present a curling mascara with GEKA’s missCURL brush, which mixes smudge-proof and waterproof properties with a formulation enriched with conditioning substances akin to glycerin and widelash. This mascara not solely delivers a long-lasting curling impact but in addition helps lash well being, making it a necessary addition to any magnificence routine.
Each mascaras will current as a standard and a journey measurement.
Along with mascara improvements, GEKA will introduce delightfulCHARMER, a high-gloss lip gloss that delivers vibrant shade and a snug, non-tacky end. The one-component flocked applicator is engineered with reservoir zones that guarantee exact product distribution, providing a flawless utility each time.
Complementing that is the sweetSIN Forehead Styling Wax, a next-generation styling resolution that lifts, sculpts, and units brows in place for a laminated impact. The uniquely designed uneven twisted wire brush, that includes GEKA’s EOSfoam fiber know-how, offers excellent definition and separation whereas guaranteeing a pure, full look.
Past its newest product improvements, GEKA continues to redefine magnificence packaging and applicator options with its full-service experience. Greater than a packaging provider, the corporate provides an end-to-end method that permits manufacturers to develop, take a look at, and launch new merchandise with ease. From brush and packaging design to formulation improvement, lab testing, and ending, GEKA ensures that every magnificence resolution is tailor-made to satisfy the very best efficiency requirements.
MakeUP in Los Angeles is a key occasion for magnificence professionals, providing unique insights into the most recent trade tendencies and improvements. GEKA invitations guests to face J31 to discover its latest assortment, converse with its product specialists, and uncover how its cutting-edge applicator and packaging options can elevate magnificence manufacturers to the following stage.
