At MakeUp in Los Angeles 2025, from February 12 to 13, the Italian contract producer headquartered in Inzago, close to Milan, offered a brand new make-up assortment dubbed Electrical Disco. That includes a various vary of merchandise that span all classes within the firm’s cosmetics portfolio, the brand new assortment intertwines the dazzling glamour of sunshine with the seductive thriller of darkness.
“Electrical Disco is an invite to shine, remodeling each second into a singular and private celebration. Deep blue and glossy silver merge in a harmonious distinction, evoking the facility of sunshine and the attract of darkness,” mentioned Michela De Frenza, Advertising & Innovation Supervisor at MPlus Cosmetics.
From foundations and concealers to highlighters and mascaras, in addition to eyeshadows and eyeliners, the gathering additionally contains vinyl lipsticks and hydrating lip balms in stylo kind. The gathering weaves shimmering textures and metallic glows. Every product is designed to impress any look, bringing an explosion of colour, gentle, and motion.
“Gentle and shadow alternate in a seamless interaction: the pores and skin, weightless and radiant, turns into the proper canvas for pushing boundaries. Brightness turns into daring, darkness irresistibly alluring, in a mesmerizing dance of contrasts. Magnificence breaks free from conventions, celebrating individuality in all its types. The make-up is evocative, stunning, and enhances persona with out limits or boundaries,” explains the corporate.
This month, from 20 to 22 March 2025, MPlus Cosmetics will take part in Cosmopack Worldwide Bologna promising to current “a brand new deeply sensory assortment that celebrates transformation, turning every gesture into a delicate ritual that embraces the pores and skin with a gentle, luminous contact.”
