THE WHAT? L’Oreal has signed an settlement to turn out to be an official sponsor for the Okay-Problem and France’s SailGP group. The three-year partnership builds on L’Oreal’s hyperlink to elite crusing; the French magnificence large sponsored the French challenger within the thirty seventh America’s Cup.
THE DETAILS With SailGP, L’Oreal will renew its connection to a number of of the group members from that group.
Stephan Kandler, Co-CEO, Okay-Problem, feedback, “The continued and renewed assist of L’Oréal Groupe is a good supply of pleasure for Okay-Problem. It permits us to strengthen our group on the SailGP championship and to dedicate assets to coaching and excellence for younger folks and girls in our sport. Our ambition is to carry collectively the best manufacturers and personalities, symbols of French excellence, to win the best crusing trophies. Welcome to one in every of France’s most iconic corporations!”
THE WHY? Nicolas Hieronimus, Chief Govt Officer, L’Oréal Groupe, explains, “We’re excited to accomplice with Okay-Problem and proceed our enthusiastic assist of the French crusing group of their pursuit of worldwide sporting excellence. L’Oréal has at all times supported the ambitions of girls and youth everywhere in the world: with the 2024 America’s Cup and now, SailGP, we’re championing them within the superior sporting enviornment, whereas selling our shared values of innovation and sustainability.”
