Based in Paris in 2013, luxurious area of interest perfume home Perfume Du Bois experiences a threefold improve in world gross sales over the previous three years. Within the UK, development has been significantly outstanding, following the model’s determination to take management of its personal gross sales in March 2024, transitioning from a UK distributor. In line with Perfume Du Bois, this strategic transfer has resulted in a gross sales improve of over 600% in underneath a yr throughout Harrods, Selfridges, and Harvey Nichols, with additional enlargement into Fenwick and main unbiased retailers.
“Globally, our gross sales are rising quickly – and exponentially in some markets,” stated Jonnie Swarbrick, Founder and Artistic Director. “That is incredible for the model, because it permits us to attach with extra folks in particular person and showcase the standard and variety of our fragrances. At this time’s customers are shifting away from the mainstream and searching for distinctive, signature scents that set them aside – like our first feminine perfume, Sirène, which has develop into a No.1 bestseller and an outstanding success in practically each retailer and market. Folks not need to scent like everybody else – they need to specific their individuality and embrace their very own identification.“
In 2025, the model has entered new markets together with China and Indonesia, whereas sustaining sturdy momentum throughout Europe, the Center East, the USA, and South America. Growth plans embody new openings at Saks and Neiman Marcus within the US, continued development with Globus in Switzerland, and an enhanced partnership with Breuninger shops in Germany.
To help this fast development, Perfume Du Bois has invested in its personal logistics and fulfilment centres within the UK, Europe, the UAE, and the US – shifting away from third-party fulfilment suppliers. This strategic shift allows next-day dispatch for shoppers and even same-day dispatch for UK and US clients from the model’s personal warehouses.
