It’s been stated that persons are typically drawn to shiny issues, which can play a giant half within the resurgence of lip gloss. Whether or not it’s the gleam or the sheen sure issues exude, shiny lips emit a mystique and shine that tends to catch the attention. However that’s not the one portion of lip gloss’s comeback on everybody’s lips.
As customers are extra conscious of merchandise’ probably dangerous components, many search for pure, wholesome options. Since shiny lips are hydrated lips are wholesome lips, it explains why lipgloss is on a serious comeback, signaling a shift in shopper values, cultural aesthetics, and beauty expertise.
With this surge, does that imply lipgloss is getting a makeover from the goopy textures of the previous, to a contemporary components? This information explores why gloss has reclaimed its area and the way it compares to lipstick. Plus, our lips are not sealed on which 100% PURE merchandise cleared the path within the clear magnificence gloss motion.
The Gloss Comeback: From 90s Nostalgia to Fashionable Innovation
Over the many years, lip gloss and lipstick have been magnificence chameleons, every always adapting to the ever-changing tastes and tendencies. From the 90s of daring lipsticks and frosted lips, via every decade’s ‘fashionable’ type in make-up, to trendy, extra inclusive, and sustainable magnificence practices, lipgloss and lipstick have thrived via historic cycles!
Right here’s a visit down reminiscence lane, highlighting every period’s most iconic lip appears to be like and the historic cycles of lipstick and lip gloss dominance that made an enduring impression.
Nineteen Nineties:
Lipsticks: Impartial browns, brick reds, and muted shades have been the go-to colours. Darkish lip liner over lighter lipstick turned a signature look.
Lip Gloss: Frosted, glittery, and sheer lip glosses have been fashionable, typically layered over lipstick for a shiny end.
2000s:
Lipsticks: Nude lipsticks with darkish liner remained fashionable.
Lip Gloss: Shiny, glittery lips in sheer pale hues and brilliant colours continued to be a development.
Innovation: New applied sciences and improvements within the magnificence trade are centered on long-lasting, snug, and vibrant lip merchandise.
2010s:
Lipsticks: Matte lipsticks, together with liquid formulation, turned more and more fashionable.
Lip Gloss: Lip gloss noticed a decline in recognition as matte lipsticks took middle stage.
2020s:
Lipsticks: Matte lipsticks proceed to be fashionable, however there is a rising development in direction of nourishing and hydrating lip merchandise.
Lip Gloss: Lip gloss makes a comeback, with a deal with hydration, plumping results, and quite a lot of finishes.
Innovation:
Skincare-infused lip merchandise, lip oils, and new revolutionary formulation are gaining traction.
Spurring from the 90s, a decade that turned up the amount on shiny lips, lip gloss has skilled a resurgence in recognition as a result of its ease of use, moisturizing advantages, and affiliation with tendencies just like the “no-makeup” make-up look and the Y2K revival.
This is a extra detailed breakdown of the actions that contributed to lip gloss’s rise.
“No Make-up” Make-up & Y2K Revival:
The present development in direction of a pure, dewy “no-makeup” make-up look completely enhances the shine and delicate colour of lip gloss. Moreover, lip gloss has seen a resurgence as a part of the broader Y2K trend and sweetness revival.
Publish-Pandemic Associated Shift:
The transfer away from mask-wearing has additionally contributed to the lip gloss development. Individuals are looking for to precise themselves and deal with their lips after masking them up throughout that point.
“Contemporary Face” Make-up:
Fashionable lip gloss formulation typically incorporate skincare components like peptides and hyaluronic acid, which provide hydration and delicate plumping results.
Social Media Affect:
Lip gloss has develop into a preferred development and shareable product on social media platforms like TikTok, the place it’s typically featured in content material creation and sweetness tutorials.
Era Z Rediscovery:
Gen Z and millennials alike are rediscovering the shiny end. Lip gloss permits for a delicate, contemporary look, which aligns with Gen Z’s choice for much less intense make-up appears to be like. However there are increased requirements for texture, consolation, and components.

Lip Gloss vs Lipstick: What’s the Actual Distinction?
Lipgloss and lipstick are implausible for enhancing lips, however every has distinctive magic. Lip gloss provides a shiny, radiant shine, typically with a pop of colour or shimmer. Lipstick, then again, presents a extra intense colour and quite a lot of finishes, together with matte, satin, and creamy.
Let’s discover the important thing variations between lip gloss and lipstick so you’ll find your excellent pout!
Lip Gloss:
Excessive-shine end:
Lip gloss presents a high-shine, daring end, excellent for creating assertion lips. It displays mild, making your lips seem fuller and extra voluminous. Some formulation include glitter or shimmer for an additional dazzling impact, making lip gloss a go-to selection for glamorous appears to be like.
Hydrating and light-weight really feel:
Lipgloss is usually moisturizing and lighter in texture. Some formulation have a thicker consistency, making a extra noticeable layer on the lips. It tends to be barely sticky, which helps it last more however can typically really feel cheesy. Some trendy formulation are designed to be non-sticky, will be worn alone or over lipstick to boost shine.
Sheer to buildable protection:
Lip gloss is designed to improve shine and colour, making lips look fuller and extra polished. Many glosses are available in tinted or shimmering formulation, including dimension to your lips. Whereas some include moisturizing components, their major perform is to ship a shiny, eye-catching end quite than deep hydration.
Usually simpler to use and reapply all through the day:
Lip gloss lasts longer as a result of it kinds a protecting movie over the lips. The thicker texture helps it keep put for prolonged put on, although you could have to reapply after consuming or consuming. Since lipgloss is usually thinner and extra hydrating, it permits for fast and easy utility and reapplication with out a lot fuss.
Lipstick:
Wealthy pigmentation:
Lipstick is usually extra richly pigmented than lip gloss as a result of it’s formulated with the next focus of colour pigments, leading to a extra vibrant, full-coverage end. At 100% PURE, we use pure fruit pigments in our lipsticks to create a rainbow of sentimental pinks, daring reds, deep purples, and extra.
Usually matte or satin end:
Lipsticks typically are available in a matte or satin end due to their formulation and desired impact. Matte lipsticks have a flat, non-shiny end and supply long-lasting, intense colour. Satin end lipsticks, whereas nonetheless providing good protection, present a delicate shine and a extra hydrating really feel in comparison with matte lipsticks.
Longer put on and outlined colour payoff:
Lipstick is usually extra pigmented and formulated with a extra sturdy wax-based base, which helps it grip the lips and gives a extra sturdy, long-lasting end. Lipstick, particularly matte finishes, incorporates increased concentrations of pigment, leading to richer, extra intense colour payoff.
Requires extra precision throughout utility:
Lipstick utility calls for precision as a result of it is utilized to a small, delicate space that’s in fixed movement, and any imperfections are extra simply noticeable because of the nature of the lip pores and skin and the frequent motion of the mouth.
Why Gloss Is Profitable Hearts Once more
It’s unbe-lip-able that lip gloss has been in existence for 90 years. Although it has been out and in of the sweetness trade for many years, the ‘90s revival has enabled closely lacquered, shiny lips to knock matte lipstick off its pedestal.
From the problematic, goopy, and sticky formulation of the 90s to the revival of the largest enhancements on the unique lip gloss formulation, lip gloss is again BIGGER and higher! Let’s try why lip glosses are gaining recognition and (re)successful hearts.
#1. Fashionable Formulation Aren’t Sticky:
At present’s glosses glide easily on with out the hair-sticking tackiness of the early 2000s. By cautious formulation and utilizing hydrating and skin-smoothing components, trendy lip gloss formulation are extra lip-friendly.
100% PURE Fruit Pigmented® Lip Gloss – A non-sticky, light-weight gloss infused with antioxidant-rich fruit pigments for a pure, wholesome colour. In contrast to conventional glosses that use artificial dyes, this components gives a wonderful shine whereas nourishing the lips with vitamin E and plant-based emollients. It’s excellent for a silky, hydrating end with out the sticky really feel.
#2. It’s Hydrating and Multi-Practical:
Due to developments in expertise and shopper demand for more healthy merchandise, new glosses act extra like lip therapies than simply colour. Lip formulation regularly embody moisturizing components that penetrate the pores and skin and assist to lock in moisture, and multi-functional advantages like color-enhancing properties and flexibility.
100% PURE Cherry Lip Balm – A naturally flavored lip balm that seals in moisture whereas delivering important hydration. Formulated with nourishing plant-based components like coconut oil and shea butter, it soothes dry lips and retains them smooth and supple all through the day.
100% Fruit Pigmented® Lip & Cheek Tint – A multitasking make-up star designed for double obligation as a cream blush and lip tint. It’s made with vibrant pure fruit pigments in a base of moisturizing shea and cocoa butters, for final pores and skin nourishment and lip-softening.
#3. Higher for All Ages:
Due to their components and end, lip gloss doesn’t settle into fantastic traces like matte lipstick can. Lipgloss, typically containing moisturizing components, presents a smoother, extra versatile utility that may assist forestall it from clinging to or accentuating fantastic traces. Matte lipsticks, then again, are usually extra pigmented and might spotlight lip imperfections.
That’s why lip gloss goes hand-in-lip for mature lips and is usually advisable because the finest make-up for older girls looking for hydration and youthful sheen.
#4. Customizable Shade + Shine
Layering lip gloss on high of lipstick is an effective way to present you full colour and excessive shine. Gloss provides a shiny sheen, makes lips seem fuller, and helps moisturize the lips whereas defending them from drying out. You possibly can customise appears to be like by adjusting the shine stage by layering totally different glosses over lipstick or liner for numerous finishes or utilizing a tinted gloss over a base of colour or balm.
100% PURE Lip Caramel – A wealthy, buildable colour with a shiny end, bridging the hole between gloss and lipstick. This nourishing components is made with pomegranate and cocoa butter for hydration and long-lasting pigment. This gloss-like components presents a dramatic look whereas maintaining lips smooth and moisturized.

The Rise of Lip Hybrids: Not Simply One or the Different
What occurs when the shine of a gloss meets the hydration of a balm? We get hybrid merchandise! – and none evaluate to the multi-functional advantages of gloss balms and lip glazes! These lip hybrids mix the advantages of hydration, shine, and pigment with out sacrificing one for the opposite.
Let’s contact on the important thing advantages of lip hybrid merchandise and the way they provide a “make-up and skincare in a single” expertise.
Multi-functional advantages:
Hybrid codecs enable customers to benefit from the shine of a gloss and the hydration of a balm in a single product, simplifying their routine and probably lowering the necessity for a number of merchandise.
Versatility:
They can be utilized on their very own or layered over different lip merchandise, providing a variety of appears to be like and customization choices.
Skincare advantages:
Some hybrid formulation incorporate lip color-enhancing components with hydrating skincare components like hyaluronic acid, jojoba oil, or shea butter, providing a “make-up and skincare in a single” expertise.
Non-sticky texture:
Many hybrid balms/glazes are formulated to be much less sticky than conventional glosses, offering a extra snug and gratifying utility.
100% PURE’s Fruit Pigmented® Lip Glaze presents a semi-sheer colour pigment with a pure shiny end —excellent for an on a regular basis glow. This deeply moisturizing lip glaze boasts hydrating components for softer lips and anti-aging antioxidants from fruit pigments. That is a number of the finest make-up for older girls!
Lip Gloss in a Clear Magnificence Period
Within the Clear Magnificence Period, lip gloss is evolving in direction of extra pure and sustainable formulations, prioritizing moisturizing and nourishing components over sticky, probably harsh components. There has additionally been a shift in packaging in direction of clear traces and a extra elevated look.
Formulation Upgrades:
#1. Fashionable lipgloss acquired formulation upgrades, together with not being made with dangerous components or chemical compounds, akin to parabens, phthalates, artificial dyes and fragrances, and petrochemicals.
#2. Clear and pure lip gloss sometimes makes use of natural components, plant-based oils, pure waxes, and mineral pigments, that are safer in your pores and skin and general well being
#3. Lip gloss, mild sufficient for delicate lips, vegan, and cruelty-free, is usually formulated with pure components, lowering the chance of irritation and allergic reactions on delicate lips.
Sustainability and Ethics:
#1. Customers are more and more demanding moral manufacturing and recyclable packaging for lip gloss as a result of rising environmental consciousness and considerations about plastic air pollution. They wish to align their buying selections with their values, selecting manufacturers that prioritize sustainability and scale back waste. This demand is driving the sweetness trade to innovate and undertake eco-friendly practices.
#2. Manufacturers like 100% PURE lead by providing clear formulation in eco-conscious codecs. We prioritize sustainability in our merchandise and packaging, utilizing supplies like recycled glass, bamboo, and post-consumer recycled plastic. Our formulation are designed to be biodegradable and free from poisonous components, making them environmentally pleasant.
Methods to Put on Lip Gloss in 2025
One other factor we love about this tremendous conditioning lip product is how no-fuss it’s. Creating appears to be like from our go-to Zoom-appropriate glow to a glittery vacation face is a bit of cake. Listed below are just a few methods we put on lip gloss:
#1. As a Primer Make-up Base
Lip gloss and balm can prep the lips as a primer make-up earlier than making use of pigmented merchandise by hydrating, smoothing, bettering texture, and making a base for higher utility and longevity.
Lipgloss and balm work particularly effectively when paired with a primer make-up base on the pores and skin for a contemporary look. This permits the lip merchandise to stick higher, leading to longer-lasting put on.
#2. With Ending Merchandise
Pair gloss with light-weight protection and ending powder vs setting powder to manage shine elsewhere whereas letting the lips glow. The powder helps create a extra secure base for the gloss, main to raised longevity and a smoother, extra even utility. The ending powder vs setting powder can even assist to soak up extra oil on the lips, stopping the gloss from sliding off or wanting greasy.
#3. On Its Personal for Minimal Make-up Days
The sheer tint and moisture from Lip Glaze or Cherry Lip Balm make gloss the last word no-makeup make-up hero. They provide a pure, low-maintenance strategy to improve your lips with a touch of shine and delicate colour. It is hydrating, straightforward to use, and will be worn solo for a contemporary, pure look or layered over lip balm for added shine and moisture.
Conclusion
Lip gloss has made a robust return—not as a nostalgic development, however as a better, cleaner, extra snug model of itself. It’s a resurgence in recognition, and a make-up development in direction of a stability of pure pores and skin, “clear lady” aesthetics, and a push for extra inclusive and sustainable magnificence practices – one thing we satisfaction ourselves in!
Our lips usually are not sealed that we occur to create the world’s healthiest lip merchandise! From sheer balms to gloss-lipstick hybrids, there’s a shiny possibility for each type, age, and want. It’s not by luck or by a kiss of destiny – it lies in our course of and sourced pure components. That’s proper! Berry and fruit pigments are naturally made with all of the pigment you’d ever want for beautiful shades.
We all know the laborious work and scrupulous ingredient sourcing are definitely worth the outcomes. We really feel keen about supplying you with secure, stunning lip glosses and lipsticks – you’ll be able to relaxation straightforward. No one ought to ever have to decide on between magnificence and security. With nourishing, fruit-pigmented choices from 100% PURE, gloss isn’t simply again—it’s higher and ‘shinier’ than ever.
Incessantly Requested Questions (FAQs)
#1. Does lip gloss dry out lips over time?
Some conventional lip glosses with artificial components or alcohol-based formulation may cause dryness. Nevertheless, pure and nourishing glosses—like 100% PURE Fruit Pigmented® Lip Gloss—include hydrating components that maintain lips smooth and moisturized.
#2. Can I put on lip gloss over lipstick?
Sure, you’ll be able to apply lip gloss over lipstick. Layering lip gloss on high of lipstick can create a mix of full colour and excessive shine. The lipstick gives the opaque colour, whereas the lip gloss provides a shiny, shimmering end.
#3. What makes a clear lip gloss components totally different?
A clear lip gloss components differs from conventional ones by excluding dangerous components and using pure, plant-based options, typically specializing in non-toxic and delicate formulation. This implies avoiding chemical compounds like parabens, phthalates, and artificial dyes, whereas incorporating components like plant-based oils, beeswax, and important oils.
#4. Which lip gloss lasts the longest with out reapplying?
Some hybrid formulation like lip glaze and gloss balms incorporate lip color-enhancing components with super-hydrating skincare components like hyaluronic acid, jojoba oil, or shea butter, providing a “make-up and skincare in a single” expertise that’s long-lasting.
#5. Is gloss a good selection for mature lips?
Sure, lip gloss could be a sensible choice for mature lips, notably for making a plumper, younger look. Glosses may also help mirror mild, making lips seem fuller and extra vibrant. Nevertheless, it is essential to decide on a gloss that’s not overly shiny or runny, as these can intensify lip traces and make them seem extra outstanding.
