THE WHAT? Bathtub & Physique Works has reported first-quarter 2025 outcomes that exceeded expectations, with web gross sales rising 3% to US$1.4 billion and earnings per diluted share hovering 29% to US$0.49—each at or above the excessive finish of firm steering. The robust efficiency was pushed by product innovation, notably within the perfume and private care classes, and comes alongside the latest appointment of Daniel Heaf as the corporate’s new CEO.
THE DETAILS The quarter noticed working revenue climb to US$209 million (up from US$187 million final 12 months) and web revenue improve to US$105 million (up from US$87 million). Bathtub & Physique Works maintained its full-year 2025 steering, projecting 1%–3% web gross sales progress and earnings per diluted share of US$3.25 to US$3.60, inclusive of present tariff impacts and US$300 million allotted for share repurchases. With free money move expectations holding at US$750 million–US$850 million, the corporate expects flat to modest Q2 gross sales beneficial properties because it navigates market pressures with a deal with perfume innovation and a predominantly U.S.-based provide chain.
THE WHY? Bathtub & Physique Works’ Q1 success underscores the ability of innovation in a mature magnificence and private care market, notably as shoppers proceed to gravitate towards new, high-quality perfume choices at enticing value factors. The model’s resilience, even amid tariff headwinds and evolving commerce dynamics, indicators its robust operational positioning and class management. With Daniel Heaf stepping in as CEO, the corporate is primed to speed up its world ambitions within the perfume and sweetness house, signaling confidence to buyers and companions because it strikes by 2025.
Supply: GlobalNewswire
