Puig Stories €2.3 Billion in H1 2025 Gross sales as APAC and Make-up Lead Progress


THE WHAT? Puig delivered €2.3 billion in internet income for the primary half of 2025, with like-for-like (LFL) development of seven.6%, pushed by beneficial properties in Asia-Pacific and a rebound in its make-up section.

THE DETAILS  For the six months ended June 30, 2025, Puig posted €2.3 billion in internet income, up 7.6% on a like-for-like foundation and 5.9% reported, with forex headwinds decreasing total development by 1.7%. Income for Q2 got here in at €1.1 billion, reflecting 7.7% LFL development and three.9% reported development.

The Perfume and Vogue section, accounting for 73% of gross sales, grew 8.6% LFL in H1. Make-up, which had beforehand struggled, returned to development with a ten.5% LFL enhance in Q2, led by new launches from Charlotte Tilbury. Skincare additionally carried out strongly, up 10.2% LFL in Q2, with Uriage driving the section.

Geographically, Asia-Pacific was the fastest-growing area, with Q2 LFL gross sales up 19.5%. The Americas adopted with 10% development, whereas EMEA reported modest beneficial properties at 3.5%.

The quarter additionally noticed the pre-launch of Carolina Herrera’s La Bomba perfume and continued development in Puig’s area of interest portfolio, significantly Byredo.

THE WHY?  Regardless of a softer FX setting, Puig’s diversified model portfolio and regional unfold allowed it to take care of sturdy development throughout classes. The corporate’s efficiency in APAC and the rebound in make-up point out momentum in key client markets, at the same time as total market development in perfume begins to normalise.

Supply: Puig

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