Within the final week, Grok has turn out to be probably the most downloaded app on the App Retailer in main international locations just like the USA, UK, and Singapore. Whereas Grok-4 is genuinely a tremendous LLM, the chatbot lacked probably the most in-demand AI options – movies. However it looks as if Elon Musk caught the whiff of this FOMO too. That’s why he, alongside along with his staff, has simply launched Think about: an AI-based video technology characteristic of their chatbot.
Is it pretty much as good as Veo 3 by Google or Sora by OpenAI? Learn additional to place all of your queries to relaxation. Additionally, this weblog will information you on what Think about is, the way to entry it, and what you are able to do with it.
Let’s put our creativeness to the take a look at with Think about!
What’s Grok Think about?
Grok Think about is the newest video technology characteristic obtainable in X’s Grok chatbot, able to producing each pictures and movies. It makes use of easy textual content prompts to supply high-quality outputs.
“Grok Think about is now making *movies* in 1/2 to 1/4 the time that main rivals take to make a single picture!” – Elon Musk
Evidently, Think about is quick and livid, actually. It’s user-friendly, and anybody with fundamental prompting abilities can convey their creativeness to life utilizing Grok’s Think about. The movies generated are 6 seconds lengthy, shorter than what Veo 3 produces however longer than OpenAI’s Sora.
Additionally Learn: Qwen-Picture, The most recent Picture Technology Mannequin by Alibaba is Accessible for FREE!
What are the Key Options of Grok Think about?
Among the key options of Think about are:
- Textual content to Picture/Video Technology: The mannequin creates each pictures and movies from textual content prompts. Customers merely present detailed descriptions of what they need, and the mannequin generates the content material rapidly.
- Picture to Video Technology: The mannequin may produce movies utilizing uploaded pictures as references, remodeling nonetheless footage into transferring scenes.
- Audio Integration: The movies embrace AI-generated soundtracks that mechanically sync with the visuals, matching the temper and theme completely. No silent clips right here!
- Fewer Restrictions: Need to crank up the creativity? Allow Spicy Mode to bypass strict filters and discover edgier, much less censored outputs. Excellent for creators who prefer to push boundaries. However there nonetheless are guardrails in place in the case of delicate content material.

- Pace Meets Creativity: Whereas most AI video instruments depart you ready (1-2 minutes – an eternity in AI time), Think about delivers in half the time whereas producing extra artistic outcomes. Quick doesn’t should imply generic.
- Voice Command Magic: Skip the typing – simply converse your imaginative and prescient. Think about’s voice help helps you to generate pictures and movies by means of pure voice instructions, making creation as simple as having an concept.
Who can entry Grok’s Think about?
Think about is at the moment launched in beta model and is just obtainable to the next paid prospects:
- Tremendous Grok and Tremendous Grok Heavy customers have early entry to the Think about video technology instrument.
- X Premium + & Premium customers will not be eligible for the early entry, however they’ll be a part of the waitlist, and if they’re lively X customers, they’ll anticipate to get entry quickly.
Presently, there’s a restrict to the variety of movies that may be rendered utilizing an account. The boundaries for Premium, Premium +, and Tremendous Grok Heavy customers are 50, 100, and 500, respectively.
Methods to Entry Think about?
To entry Grok’s Think about, observe these steps:
- Obtain the Grok/ Tremendous Grok Cellular app (as Think about is at the moment solely obtainable within the cell app)
- As soon as downloaded, login together with your paid account
- You can see it as an possibility on prime: Ask – Think about.
- Click on on Think about
Add your immediate within the textual content field to get began.
Let’s Attempt Grok’s Think about
Now that we all know all about Grok’s newest video technology, let’s take a look at the way it performs on the next duties:
- Producing a Product Video
- Producing a Viral Meme Video
- Producing a Film Shot
Activity 1: Product Video
Immediate: “A mannequin picks up a lipstick, formed like a metallic pen, positioned on a 90’s retro type restaurant and applies it on her lips and smiles, the main target ought to be on the lips and the background must be of a retro type restaurant, which is barely blurred. The title of the lipstick – Nude browns by Popper, comes on the display on the finish.”
Output:
The mannequin begins by producing varied pictures primarily based in your immediate. You possibly can choose the picture that you just like the most effective. When you click on on it, you get the next choices:

- You possibly can mark the picture as a favorite by clicking on the “coronary heart icon”.
- You possibly can obtain the picture by clicking on the “downward arrow icon”.
- You possibly can share the picture by clicking on the “upward arrow icon”.
Lastly, on the correct facet, you can find the choice to “make video”, click on on it, and inside a number of seconds, you’re going to get a video primarily based in your immediate, which can characteristic the picture that you just chosen.
The video generated virtually immediately, and the standard stunned me! It completely targeted on the lipstick as I’d laid out in my immediate. When you can inform it’s AI-generated (the mannequin struggled with realistically making use of the lipstick), the HD high quality shines by means of.
What actually impressed me? Each single phrase from my immediate appeared within the video precisely as written with none awkward misspellings or misinterpretations.
Activity 2: Meme Video
Immediate: ”A monkey typing furiously on a laptop computer whereas one other monkey asks it to come back outdoors, whereas the primary monkey refuses and says – AI Brokers are coming to take its job”
Output:
As anticipated, Think about generated a number of picture choices for me to select from. Nevertheless, not like my earlier expertise, a few of the generated pictures contained incorrect textual content – a noticeable step down in accuracy this time.

There have been spelling errors. Lastly, after going by means of a ton of generated pictures, I discovered one which had appropriate textual content and gave an identical really feel to the immediate I had given.
Whereas my immediate had different asks, which I couldn’t discover in a single picture. However the picture that I used to generate my video made a fairly humorous meme. The sound that it got here felt like two monkeys bickering. Total, I just like the video – it felt enjoyable and served the aim.
Activity 3: Film Shot
Immediate: “A lady operating by means of a darkish alley, digicam operating along with her, from the highest, it begins to rain and she or he slips and appears again with worry, the final shot stays targeted on her face, a cinematic shot.”
Output:
The instrument gave me a number of picture choices to select from, however the ensuing video didn’t totally ship on my immediate. Whereas it began sturdy – capturing the precise atmosphere and shot I requested – the standard noticeably dropped because the video progressed. The AI-generated artifacts grew to become apparent, making flaws simple to identify.
I think the mannequin struggled as a result of my immediate contained a number of complicated requests. That stated, the audio results had been spot-on – completely matching what the scene wanted.
How is Grok’s Think about?
I’ve blended opinions about Think about. The 2 finest issues about Think about are its velocity and the standard of pictures that it generates. In relation to video technology, I believe we’ll quickly see it getting higher. Proper now, the mannequin is behind Sora and Veo 3 and Chinese language fashions like Hulileo and Wan, all of that are a beacon of what’s potential with video technology.
The outcomes from Think about get higher because the prompts get extra detailed, so make sure that to provide as a lot context as potential when producing your movies. The sounds which are at the moment generated are simply generic; they don’t fairly amalgamate with the movies being generated.
Conclusion
Think about is a superb mannequin, but it surely has scope to enhance considerably. Provided that it’s Grok’s first picture technology mannequin, I imagine the staff will quickly make it far superior to any present mannequin. Presently, the mannequin performs properly, however with so many superior video technology fashions on the market, it does really feel barely outdated.
That stated, go forward and provides Think about a strive. It’s nice for fast snippets and quick movies to showcase concepts. And with its pretty versatile charge limits, you possibly can genuinely create one thing significant with it.
Login to proceed studying and luxuriate in expert-curated content material.
