The Oakland, California-based magnificence know-how firm mentioned the up to date system is designed to considerably scale back service time whereas sustaining precision and security, positioning the know-how for broader business scale in retail and in-salon environments.
‘A leap ahead for the complete magnificence business’
The brand new system can apply lash extensions to each eyes on the identical time, decreasing a full-set appointment to roughly 33 minutes, in line with the corporate’s press assertion.
“This next-gen launch is greater than an engineering feat – it’s a leap ahead for the complete magnificence business,” mentioned Jo Lawson, CEO of LUUM, in a press launch. “By decreasing service time and enhancing consistency, LUUM empowers lash artists and reduces their work-related accidents whereas additionally elevating the consumer expertise.”
Lawson advised CosmeticsDesign that the shift to simultaneous software was enabled by years of operational information gathered after early prototypes.
“The most important development in our next-gen robotic is its means to use lashes to each eyes on the identical time, dramatically decreasing general service time,” Lawson mentioned. “Our next-gen robotic advantages from years of real-world information and 1000’s of dwell consumer classes.”
The system coordinates 44 motors throughout 34 robotic axes working concurrently, which she described as a major engineering and AI problem. “Orchestrating that stage of complexity – whereas making certain pace, consolation, and excessive precision – is a significant engineering and AI achievement,” she mentioned.
Security design from backside to high
Security issues stay central to each {hardware} and software program design. “From a {hardware} standpoint, the robotic itself can by no means attain the consumer—solely versatile, feather-light applicator wands work together with the lashes,” Lawson defined. “Security can also be constructed instantly into the software program.”
She added that the system is designed to pause routinely if a consumer strikes and resume as soon as the consumer continues to be once more.
Operational safeguards have additionally been knowledgeable by in-studio use. “We’ve integrated insights from how lash artists work together with the robotic in actual studio environments,” Lawson mentioned. “This has led to added safeguards resembling locking the robotic door throughout operation, stopping unintended interruptions, and controlling entry when the system is unattended.”
Automation: not a risk, however a software
Lawson additional emphasised that the know-how will not be meant to exchange lash artists, however fairly function a fastidiously designed software to enhance companies. The robotic “takes on the repetitive, meticulous, and bodily demanding elements of lash software – doing so rapidly, persistently, and safely – whereas leaving session, personalization, artistry, and consumer care firmly in human arms,” she mentioned.
She added that LUUM’s long-term aim is to extend inventive management for estheticians. “We envision estheticians designing extremely personalised lash kinds for every consumer,” Lawson mentioned. “With LUUM’s know-how, these designs will be reliably reproduced throughout visits and places.”
Growth and business scale-up
LUUM plans to put in its next-generation robotic in six further retail places by early 2026, together with Nordstrom shops in California and New York and Ulta Magnificence shops in Texas. “Constructing on the success of its San Francisco Bay Space studios, LUUM will roll out business shop-in-shop studios inside further Ulta Magnificence and Nordstrom places within the coming months,” the corporate said within the press launch.
Lawson mentioned the chosen markets align with current client demand and retail discovery patterns.
“Our partnerships with Nordstrom and Ulta Magnificence are crucial and strategic,” she mentioned. “Lash companies are deeply embedded in every day magnificence routines in these cities, and purchasers are already accustomed to discovering and adopting new magnificence improvements.”
As LUUM expands, Lawson mentioned operational planning consists of manufacturing, coaching and sourcing issues. “Delivering a persistently distinctive LUUM consumer expertise at scale requires devoted consideration and planning throughout all operations,” she mentioned.
She additionally famous potential implications for suppliers. “As LUUM grows, we’ll rapidly change into one of many largest customers of synthetic eyelashes globally,” Lawson mentioned. “This can have an attention-grabbing affect on lash suppliers.”
Trying forward, she added, “the core know-how behind Magnificence Expertise Automation has the potential to increase into many different magnificence companies.”
