2024 was all palms on deck for me and my staff at our company headquarters in Austin, Texas and it all the time makes me glad to share the yr’s highlights that we made occur to raised serve you, our loyal mates and prospects! With the ability to share private updates like these is one in every of my favourite components of being a small, founder-led enterprise. So right here you go. Among the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!
We Launched Three New BODY Care Merchandise (As seen on the At this time present!)
I took a little bit of focus off of the face this yr and needed to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!
- Wake Me Up Bathe Spray – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your entire bathe is remodeled right into a eucalyptus awakening. Significantly, it’s so good. And we’ve gotten a lot suggestions from the lads in your lives which are loving it, too. (Code phrase for, he stole mine!)
- Bedside Physique Balm – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your entire bathe is remodeled right into a eucalyptus awakening. Significantly, it’s so good. And we’ve gotten a lot suggestions from the lads in your lives which are loving it, too. (Code phrase for, he stole mine!)
- Again & Physique Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that you must scoop out of a jar aren’t all the time sensible to make use of. Say good day to a straightforward solution to slough off dry pores and skin cells throughout your total physique, together with hard-to-reach areas just like the again. I exploit this twice every week and comply with with physique oil and my pores and skin feels completely unbelievable.
We Launched a New Eye Creme (Hi there to fresher-looking eyes!)
- Hydrabounce Firming Eye Creme – I packed loads in right here with the 4 essential issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested loads, “Renée, do eye lotions actually work?” Sure and right here is why.
For those who’re in Austin, we additionally launched in-store choose up. While you try on-line, you are actually in a position to choose that choice and are available say Hello to our staff!
We Gained Two Magnificence Awards!
Relaxation Day Masque received an Attract Better of Magnificence award for “Greatest In a single day Masks”. Whereas there are numerous magnificence awards on the market, Attract is the OG and really the equal of profitable an Oscar! (Higher Than Balm received final yr!)
Our new Bedside Physique Balm received a Individuals magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Each is crafted with love and care, from my palms to your pores and skin, for actual outcomes.
Our 2024 Greatest Promoting Merchandise Have been…
On this order.
- Anti Bump Answer
- Vitamin C&E Therapy
- Pores and skin Restoration Lotion
- Elderberry Soothing Toner
- AHA/BHA Blemish Management Cleanser
- Weightless Safety SPF 30
- Triple Berry Smoothing Peel
- Speedy Response Detox Masque
- Hydraboost Rescue Creme
- Moisture Infusion Toner
Our merchandise have been shipped to 37 international locations! And we’ve got obtained over 300 5-star critiques, we love to listen to your suggestions that our merchandise are fixing your pores and skin considerations.
Creating skincare merchandise is an intuitive artwork fueled by having touched 1000’s of faces and listening to individuals’s pores and skin considerations over the previous 35 years. That is…The Renee Approach.
Our Merchandise Are Now Obtainable For Buy in Spas and Med Spas
The most important information of the yr…for the primary time EVER, our merchandise are actually being offered by way of estheticians and skincare professionals throughout the US! I perceive that you just, our loyal prospects, wish to expertise our merchandise in actual life. To the touch, to scent, strive one thing new and maybe get a Renée Rouleau facial, is one thing you’ve gotten been asking for.
I’ve turned down loads of alternatives to have my line offered elsewhere. Huge field retailers have knocked at my door and I received’t even entertain a dialog with them. I’m simply not excited by following the trail of so many manufacturers the place the main target then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul after they have buyers respiratory down their neck. I see all of it too typically and that’s simply not for me. (I fortunately personal 100% of my firm and I discuss a whole lot of this on the Shiny podcast.) However, the considered having my merchandise out in the true world (vs simply on-line) may be very thrilling and I couldn’t have chosen the suitable individuals to characterize my line — estheticians and skilled skincare professionals. These are my individuals and I’m simply so excited!
We have now 22 PRO companions thus far and that record is rising the entire time. It’s a brand new space of enterprise for us so we’re taking it sluggish for the second. See the place to purchase Renée Rouleau and thanks for supporting our companions!
New Estheticians Added to Our Group
Talking of estheticians, again after I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians the entire time. After we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get a whole lot of new concepts from them so within the spirit of getting again to my roots, we are actually using extra estheticians to serve numerous roles resembling new product improvement, buyer care, social media and advertising and in the end, to serve you higher. We have now just lately employed estheticians Amanda and Maddie who you’ll work together while you name or e-mail us. We’re all the time right here to provide that private contact.
Me and my esthetician staff. Amanda (left) and Maddie (center).
It simply feels so good to lean into the individuals who have all the time been a part of my success — those that contact faces and really perceive pores and skin on a deeper degree. We communicate the identical language. If you’re an esthetician and wish to be notified once we are hiring, apply right here.
We Celebrated 28 Years of Renée Rouleau Pores and skin Care
At all times a ‘pinch me’ second to be in enterprise this lengthy. My aim was to assist others turn out to be extra assured of their pores and skin and am simply really grateful that your assist nonetheless permits me to do that! I’ve been at this 35 years now and I simply may by no means consider doing the rest. Thanks, really. Right here’s a enjoyable throwback video.
The ‘FLO-vember’ Problem Custom Continues
As a lot of you recognize, my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being aim and did it daily for the month. (We often did burpees, ugh!) Me and the staff have continued this custom and it’s all the time a reminder of the significance of fine well being and retains his spirit round. I do know he’s proud.
Estheticians and Dermatologists Unite
One of many issues I really like most about being within the magnificence business is the individuals I get to fulfill and be taught from. This business has a few of the brightest, most revolutionary, inventive individuals, and I by no means get bored with studying from them.
An enormous spotlight in November was not solely getting to talk for the second yr on the Science of Skincare Summit however this yr I performed three roles: I used to be a speaker, the co-chair of the esthetician monitor and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical objective, which is to assist enhance lives by bettering pores and skin however our approaches may be totally different and we haven’t all the time performed effectively collectively within the sandbox.
That is now altering and we’ve got a newfound respect for each other for the way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.
I’ll once more be the co-chair subsequent yr so if you’re a licensed skincare skilled, please be part of me.
What You Can Anticipate in 2025…
At Renée Rouleau, we’re not about merchandise. We’re about touching individuals. And I hope in some small manner, I’ve touched your life. #TheReneeWay
You’re in the most effective palms.
XO,
Renée
Movie star Esthetician & Skincare Knowledgeable
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare knowledgeable has created a real-world resolution — merchandise which are formulated for 9 various kinds of pores and skin so your face will get precisely what it must appear and feel its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”
