What it’s essential to know
- A U.S. court docket has blocked Lexqi from promoting faceless wearables that carefully copy Whoop’s signature design.
- The court docket dominated that Whoop’s design has been central to its enterprise and was almost an identical in Lexqi’s merchandise.
- Whereas Whoop’s pricing stays controversial, the ruling reinforces accountability towards counterfeit merchandise.
Whoop might need simply secured an enormous win towards manufacturers promoting related faceless well being trackers within the U.S.
Historically, in terms of health bands (to not be confused with smartwatches) Whoop is normally the primary identify that involves thoughts. Nevertheless, as a consequence of its excessive pricing and the character of the market, a fast search on Amazon reveals a number of manufacturers promoting equally designed merchandise within the U.S.
These trackers usually promise no subscription charges, decrease costs, and comparable options whereas carefully mimicking Whoop’s design. That observe seems to have crossed a line, and a U.S. court docket appears to agree.
The U.S. District Courtroom for the District of Massachusetts has granted Whoop a preliminary injunction towards Shenzhen-based Lexqi, halting the sale of its infringing wearable merchandise within the U.S.
Again in 2025, Whoop sued Lexqi and Polar for promoting knockoff variations of its well being tracker on Amazon. The lawsuit claimed the merchandise featured an almost an identical design, described as a “steady cloth band over a faceless machine with skinny steel facet accents.”
The court docket famous that Whoop’s design has been central to the corporate’s enterprise for the previous decade and located that the Lexqi machine was nearly an identical to the Whoop product. Primarily based on this, the court docket dominated in Whoop’s favor and ordered the gross sales of the infringing merchandise to cease.
As for different producers, it stays unclear how this ruling will have an effect on them. Luna not too long ago showcased a faceless health tracker at CES 2026, and whereas it runs a distinct OS with a extra voice-focused function set, its design may nonetheless invite comparisons to Whoop. Equally additionally sells a faceless monitoring machine known as the Helio Strap, which may increase related questions.
Android Central’s Take
This wanted to occur, actually. It is nonetheless regarding that Whoop continues to cost such a excessive worth for entry to its health platform, however that in the end comes all the way down to the model’s positioning. Corporations promoting counterfeit or near-identical merchandise ought to be held accountable, and that is precisely what the U.S. court docket has finished right here.
