THE WHAT? Beiersdorf reported Group gross sales of €9.9 billion in 2025, representing natural progress of two.4%, with Derma and Well being Care driving efficiency regardless of a slowing world skincare market.
THE DETAILS Shopper Enterprise gross sales reached €8.2 billion (+2.5% natural), supported by Derma progress of 11.7%—its fifth consecutive 12 months of double-digit positive factors—and Well being Care progress of 9.3%. NIVEA grew 0.9% to €5.5 billion amid market slowdown and restructuring in China, whereas La Prairie declined 4.5% to €478 million however returned to progress within the fourth quarter.
EBIT excluding particular elements rose to €1.4 billion, lifting the margin barely to 14.0% (2024: 13.9%). tesa generated €1.7 billion in gross sales (+1.8% natural) in a difficult setting. The corporate proposed a dividend of €1.00 per share and introduced a brand new share buyback program of as much as €750 million over the following two years. For 2026, Beiersdorf expects flat to barely rising natural gross sales and an EBIT margin barely under 2025 ranges.
THE WHY? The outcomes mirror Beiersdorf’s capability to outperform the broader skincare market by way of sturdy innovation in Derma and disciplined value administration, whereas recalibrating NIVEA’s technique to revive momentum amid ongoing market volatility.
Supply: Beiersdorf
