The winners of MakeUp in LosAngeles’ Innovation and Traits (IT) Awards have been revealed throughout a particular ceremony held on the opening day of the wonder commerce present, March 4, 2026.
The jury [1] chosen the winners amongst 94 entries, submitted by 58 exhibitors, throughout seven classes: Contract Manufacturing; Packaging; Full Service; Able to Market; Equipment; and Elements.
The Contract Manufacturing / Non-public Label / OEM / ODM Award went to Itobe Group’s Born to Slide Lipgel, which was praised by the jury for its “distinctive and extremely aesthetic look, even utility, excellent technical degree.” Based mostly on a brand new, strong wax-free expertise, this lipstick delivers light-weight really feel, easy glide and optimum consolation. Its formulation enhances the efficiency of coated pigments via a pre-blend of ester gelling brokers mixed with pure esters derived from the recycling of olive by-products.
Within the Packaging class, FusionPKG’s Pure Needle Nostril Tube stood out of 25 submissions. That includes a PE one-way valve derived from FusionPKG’s air-less-pump expertise, this tube affords “unequalled airtightness” in comparison with customary tubes. The collapsing valve physique enhances stability and protects delicate, energetic wealthy formulation whereas guaranteeing excessive precision.
Ancorotti’s Blush Crush scooped the Full-Service Award. Described as a “multiuse blush stick” the product contains a silky, ultralightweight texture that blends simply and delivers buildable colour on cheeks, lips, and eyes for a pure end. The formulation consists of pure elements comparable to Murumuru butter and mineral powders. It’s free from microplastics, alcohol, PEGs, mineral oils, and talc.
The brand new Prepared-To-Market Award went to Trendcolor’s Ethereal Balm, a water-based lip balm embodying key market developments. Its ethereal consistency, mushy light-weight texture, and sheer matte colour ship a refreshing, tingling sensation that stimulates microcirculation for a plumping impact. It leaves a snug movie on the lips with a blurring impact that smooths positive traces.
There have been two winners within the Equipment class. French brush maker Raphael scooped an award for French Kiss, a dual-ended lip brush that includes a Fill + Blur idea, crafted in strong brass with premium artificial fibers. Its stylish, moveable format allows one-step lip filling and mixing for a stylish “simply bitten” impact. One other award was remitted to U.S.-headquartered firm Anisa for ProPress, a complexion brush with an iron-shaped head composed of fibers with various densities to cowl massive areas, and a tapered tip for micro-controlled utility. Its patented design enhances basis efficiency.
Two corporations additionally scooped an award within the Elements class. Activen’s XEP-716 Miniprotein was honored for its potential to redefine facial pores and skin structure by exactly modulating the TGFβ receptor. This mini-protein helps lifting, sculpting, and rejuvenating the pores and skin. This progressive, helps efficiency whereas preserving biodiversity.
The opposite winner is Cosmecca Korea’s PDRN Bubble Cream, described as “a foaming serum and sheet-free masks in a single.” The dense cream-and-bubble formulation delivers long-lasting hydration and strengthens the pores and skin’s hydrolipidic steadiness. With low-molecular-weight polymers and a specialised emulsifier, it kinds a stabilizing movie appropriate with mesh pumps, guaranteeing exact diffusion of the PDRN essence.
