“With the acquisition of 100% of Asquan Group, we’re bringing collectively two extremely complementary corporations, each within the breadth of their product portfolios and the variety of their buyer bases,” Priscille Allais advised Premium Magnificence Information.
A novel premium packaging providing
The merger, the monetary phrases of which haven’t been disclosed, was accomplished with the help of [Weinberg Capital Partners, which acquired Cosmogen at the end of 2024->https://www.premiumbeautynews.com/en/weinberg-capital-partners-acquires,24927]. It’s a part of Cosmogen’s technique to speed up development and place itself as a number one international participant.
“Asquan provides a broader vary of airless options, in addition to lip glosses, mascaras in pump bottles, and jars, in comparison with Cosmogen. It additionally offers an ordinary packaging vary that’s significantly in style with manufacturers within the mass and masstige segments, alongside the potential to develop high-quality customized packaging. The breadth of its catalog helps a real one-stop-shop strategy. Cosmogen, for its half, is extra specialised in applicators, with a stronger positioning within the premium and luxurious segments. In apply, we have now nearly no overlap in our shopper bases. This merger will allow us to supply our shoppers a considerably expanded product vary,” continues Priscille Allais.
The brand new entity brings collectively almost 80 staff and generates consolidated income of USD 50 million, with operations throughout Europe, the US, Asia and the Center East. Cosmogen&Asquan Group’s shopper portfolio, which incorporates LVMH, L’Oréal, Clarins, Caudalie, Puig, Shiseido, Westman Atelier, Huda Magnificence, Kayali and Martine, displays each the variety of the model segments it serves and the power of its worldwide footprint.
“This transaction strengthens our capacity to help our shoppers whereas preserving their belief, by means of the fixed consideration we give them and an uncompromising degree of service. The dimensions we’re reaching immediately is a key lever: it strengthens our industrial footprint, reinforces our experience and expands our vary of options. This dynamic primarily advantages our shoppers and amplifies what has at all times been our power,” explains Henri Tinchant, COO of Cosmogen&Asquan Group.
Collectively, Cosmogen and Asquan available on the market, spanning skincare, haircare, make-up and perfume, combining international options with bespoke developments.
“This operation permits us immediately to develop into a number one international associate for manufacturers which are themselves international, whereas additional strengthening our environmental and social commitments. I stay up for working carefully with Henri Tinchant, whose distinctive business expertise shall be a key asset for the Group,” added Priscille Allais, CEO of Cosmogen&Asquan Group.
A “fabless” mannequin
Past the product providing, this merger additionally reaffirms the agile, fabless mannequin that has pushed the success of each corporations to this point.
Cosmogen&Asquan Group will thus depend on a sturdy worldwide industrial community mixed with sturdy innovation capabilities, supported by patents, bespoke developments and strategic sourcing.
“We clearly thought of bringing manufacturing in-house. However we desire to stay targeted on our experience: growth and innovation,” mentioned Priscille Allais.
For the pinnacle of Cosmogen&Asquan Group, this strategic sourcing functionality from Asian suppliers with distinctive experience makes it attainable to mix creativity, efficiency and pace of execution.
