THE WHAT? Ouai has named former Kopari chief government Susan Kim as CEO, with founder Jen Atkin remaining in her position as chief inventive officer.
THE DETAILS Kim will formally be a part of the Procter & Gamble-owned hair care model on Might 19 after main skincare model Kopari since 2020. She beforehand held roles at Huda Magnificence and Profit Cosmetics. Atkin stated sustaining Ouai’s identification following its acquisition by P&G was a precedence throughout the CEO search course of. Kim stated the model stays in robust development mode regardless of market headwinds, with priorities together with worldwide growth, digital gross sales development and preserving Ouai’s luxurious positioning. Hair care stays the corporate’s largest class, with Detox Shampoo rating as Sephora’s top-selling wash product. Ouai is bought by retailers together with Sephora, Ulta Magnificence and Amazon, with Amazon gross sales rising 50% over the previous 12 months as a result of repeat purchases. Internationally, the model is accessible throughout the Center East, Asia, Australia, the UK and Canada, with the Center East recognized as a key development market.
THE WHY? The appointment displays Ouai’s concentrate on scaling globally and strengthening digital and worldwide development whereas sustaining its premium model positioning underneath P&G possession.
Supply: The Enterprise of Trend
