Largest Hair Development on the 2026 Emmys, In keeping with Jen Atkin


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We’re within the thick of New York Style Week, which implies the largest type and magnificence tendencies of the 12 months (and subsequent 12 months) are prime of thoughts for us right here at StyleCaster. September can also be the kickoff month for award present season, which usually begins with the Primetime Emmy Awards (Emmys). I’ll personally take any excuse to speak about hair, type, and make-up on the pink carpet, so after I realized I had the chance to talk with *the* Jen Atkin for a couple of minutes, I took it gleefully.

Atkin, the celeb hairstylist with mega-famous shoppers just like the Kardashian-Jenner household, Gigi and Bella Hadid, Reese Witherspoon, and extra, not too long ago partnered up with Swiffer to advertise the brand new Hair Magnet clean-up software
. As somebody who grew up in salons (my uncle is a hair stylist), the answer for a mop capable of seamlessly seize each hair—regardless of how superb or tiny—is a genius thought. Extra time specializing in hair and fewer so on the clean-up is my type of prioritization.

Talking of hair, Atkin has *ideas* about present hair tendencies, tendencies we’ll see on the Emmys on September 14, and how you can wade by the hair motion that’s “hair longevity.”

StyleCaster (SC): Which fall hair development do you suppose goes to be all over the place, and the way can we recreate it at dwelling?

Jen Atkin (JA): I’m a extremely huge fan of polished hair. (To assist obtain that) now we have this actually nice sizzling spherical brush that everybody’s been obsessing over. And so, for me, I feel it’s about polished—however not good—hair. Like actually lovely, healthy-looking, type of… costly hair is what I name it. Having shine and bounce and motion.

The nice factor for me is giving folks the ability to wash up with the Swiffer Hair Magnet
, but in addition I like creating instruments and merchandise that provide help to get good blowouts and intentional shapes at dwelling. However I by no means like to advertise, like, spending three hours getting your hair to look good. I at all times type of inform all people cease touching it after that. Whenever you hold enjoying with it and touching it, that’s when it begins to get greasy and and lose its bounce. Polished hair is again—however not the perfectionism round it. 

SC: What Emmys hair or magnificence second do you expect will dominate the conversations this 12 months?

JA: I feel simplicity is gonna win. I at all times look again at these Met Gala moments of the ’90s, when it was about… not hyper styled moments. It was about actually lovely clothes and trend. So I feel individuals are going to get most excited seeing stars with simply extremely stylish hair, however one thing that doesn’t appear to be you possibly can’t do it your self. Like shiny hair. Additionally, I really feel like bobs are actually again. I’m obsessive about a brief minimize. I actually like pink carpet hair that doesn’t actually compete with the individual or their garments or take over the look.

Aimee Lou Wood at the 77th Primetime Emmy Awards held at the Peacock Theater on September 14, 2025 in Los Angeles, California.
Aimee Lou Wooden on the 77th Primetime Emmy Awards held on the Peacock Theater on September 14, 2025 in Los Angeles, California.Michael Buckner/Selection

SC: What’s a celeb hair magnificence secret that truly stunned you if you first realized about It?

JA:  Oh my god. I must say the key is there’s no secret. The folks I work with constantly, they’ve actually nice hair and so they take actually excellent care of their hair. So I feel being in keeping with the way you’re treating your hair, whether or not that’s (taking) nutritional vitamins or doing something topically… However nobody’s doing 15 various things every single day. They’re actually conscious about warmth, chemical providers, and stress.

SC: Talking of which. Hair longevity is a significant development I’m seeing this 12 months, and I feel it’s going to be even greater subsequent 12 months. I’d love to talk about your ideas on hair longevity versus hair development, and the way prospects strategy the house as a result of I feel it may get actually overwhelming quick.

JA: Yeah, I feel you’re proper. It’s such a sizzling subject. Hair longevity is a extra helpful dialog for everyone as a result of I feel development makes folks suppose, how do I get my hair to develop sooner, however longevity is de facto about, how do I take higher care of the hair that I have already got. So, from a stylist perspective, I feel minimizing pointless breakage and injury, actually being once more sensible about warmth, how typically you’re coloring your hair, defending your ends, and scalp care is now lastly like prime of thoughts for everybody. I feel everybody obtained a bit of overwhelmed with these actually sophisticated options, so I actually simplify it. Deal with your scalp, actually like work in your hair power, defend your ends, be constant, and don’t simply obsess over rising extra hair.



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