THE WHAT? Beiersdorf has introduced its outcomes for fiscal 2024. The group reported gross sales of €9.9 billion – an all-time excessive – up 6.5 % on the prior 12 months in natural phrases. The producer of Nivea stated that its Client unit was the principle gross sales driver with €8.2 billion in gross sales, an increase of seven.5 % yoy.
THE DETAILS EBIT elevated to €1.4 billion, regardless of vital model investments, enhancing margin to 13.9 %.
The corporate prolonged CEO, Vincent Warnery’s contract till the tip of 2030 and stated it expects to attain above-market gross sales development in 2025, forecasting natural gross sales development within the vary of 4 to six % for the Client enterprise section.
THE WHY? Vincent Warnery, CEO of Beiersdorf, explains, “For the second consecutive 12 months, Beiersdorf is the perfect performing skincare firm globally. We continued our distinctive growth of the previous years in 2024 and achieved one other gross sales document even in a difficult market atmosphere.
“Our sturdy 2024 outcomes are one other milestone for us on our solution to turning into the perfect skincare firm on this planet. Beiersdorf is absolutely on monitor to generate additional development along with our distinctive worldwide groups. We’re specializing in our sturdy manufacturers, delivering breakthrough improvements and increasing into new markets, classes, and channels. With the Group steering for 2025, we imagine we are going to outperform the market once more this 12 months.”
