Robotic expertise is having fairly the second in magnificence. Only a few weeks after the primary robotic manicure system debuted, a brand new system has landed. On Thursday, November 20, LUUM—the world’s first AI-powered lash extension robotic launched at Nordstrom’s Flagship retailer in New York Metropolis.
Developed by LUUM, Inc., the robotic may give you a full set of lashes in a fraction of the time of a typical appointment. What does that imply precisely? In response to a current press launch, LUUM’s next-gen system applies lashes to each eyes concurrently, chopping down the time you spend within the chair. As a substitute of a 75-minute session, which is concerning the time of a typical appointment, LUUM’s robotic goals to complete in 33 minutes.
Nevertheless, it’s not simply concerning the time. A couple of much less minutes on the salon isn’t actually value it if the standard suffers, particularly for one thing like lash extensions. “We’re proving that automation doesn’t diminish the consumer expertise or the artistry—it enhances each,” shares Jo Lawson, CEO of LUUM. The robotic achieves natural-looking outcomes utilizing light-weight wands that lightly apply the extensions to the lashline. One person even described the expertise as so mild it felt like “butterfly kisses” in the course of the appointment.
Nordstrom marks LUUM’s New York debut, however the firm’s robotic lash techs have been round for some time. In 2024, it launched collaborations with Ulta Magnificence and Nordstrom, piloting its system in Ulta Magnificence shops in San Jose. With this debut, the corporate shared plans for nationwide retail enlargement with each chains in 4 main markets by Q1 2026.
The timing of this launch feels proper on schedule. Not solely have lash extensions fully developed over the previous couple of years, however they’ve additionally turn out to be rather more mainstream. From lash lifts to underclusters, it’s clear that the will for lengthy, natural-looking lashes is robust. For these able to attempt one thing completely different, LUMM’s system could possibly be the reply.
Need in? You’ll be able to guide an appointment by way of the firm’s web site, and pricing varies by location.
