Packaging is about to get a complete lot pricier for magnificence manufacturers, and it’s not only a minor value improve.
With eco-modulation charges, plastic taxes, and new packaging rules rolling out throughout the UK, EU, Australia and past, the foundations round what your magnificence product is wrapped in are shifting quick. In some circumstances, manufacturers could pay as much as 70 instances extra for plastic packaging than for paper.
On this episode of Inexperienced Magnificence Conversations, Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Method Botanica – is joined by Renata Daudt, Director and Principal Marketing consultant at AWEN Packaging Consulting, and a globally skilled chemical engineer, to debate the brand new packaging rules and issues for magnificence manufacturers.
Collectively, they break down the brand new rules, from mono-material mandates to reporting obligations, and reveal essentially the most missed packaging pitfalls that would value your model cash and credibility.
Should you assume utilizing glass or bioplastics means you’re secure, assume once more. This episode busts packaging myths and provides you real-world insights into how recyclability varies dramatically throughout borders – and even between native authorities.
Tune in to study why now could be the time to futureproof your magnificence packaging earlier than regulators and charges catch you off guard. Don’t miss this dialog: it may save what you are promoting 1000’s.
“It’s not nearly selecting packaging that appears sustainable – it’s about realizing whether or not it will likely be recycled the place your prospects really dwell.” — Renata Daudt
On this episode with Renata Daudt, you’ll hear:
- Why new packaging rules are being enforced within the EU, UK, and Australia. How the brand new rules will impression magnificence manufacturers globally.
- What eco-modulation charges are. How some supplies are taxed considerably greater than others.
- The significance of mono-material packaging. Why monopackaging is finest and why mixing plastics or utilizing colored glass may land your product in a landfill.
- Why manufacturers want to grasp the recycling infrastructure in every market they promote to. How this impacts design choices.
- How indie manufacturers could make smarter packaging selections. As an indie model, you may keep away from hefty penalties and ship true circularity.
Key takeouts embrace:
- Packaging charges are now not a theoretical threat – they’re occurring now. Within the EU, the PPWR regulation has come into impact and mandates charges based mostly on materials kind and weight. The UK is following EPR and plastic tax rules. These modifications imply manufacturers should monitor, report, and in lots of circumstances, pay for his or her packaging selections.
- Mono-materials are your most secure wager for international compliance. Renata explains that when completely different supplies are fused (resembling pumps with steel springs or multi-layer plastics), they usually change into unrecyclable. Mono-material designs, or no less than simply disassembled ones, are most certainly to be recycled and value much less in eco-modulation charges.
- Not all glass is created equal. Colored, frosted or mirrored glass could look stunning, however many native recycling methods can’t course of them, significantly in Australia. Clear glass is commonly required for correct recycling, and failure to satisfy these requirements may end in additional charges or waste.
- Labelling issues greater than you assume. In case your product doesn’t have the right recycling label or fails to tell shoppers learn how to get rid of the packaging, you possibly can face penalties. Renata stresses that even small magnificence manufacturers have to make room for this very important info, both on-pack or by bins and digital content material.
- Sustainability isn’t one-size-fits-all. Supplies like bioplastics, refillables, and compostables could appear interesting, however with out correct infrastructure to gather and course of them, they might do extra hurt than good. Manufacturers should align packaging choices with regional infrastructure, not simply sustainability developments.
Meet our visitor: Renata Daudt, Director and Principal Marketing consultant at AWEN Packaging Consulting

Renata is the Director and Principal Marketing consultant at AWEN Packaging Consulting, the place she guides companies by complicated packaging rules and helps them undertake sustainable practices.
With over 15 years of world expertise as a chemical engineer, she has labored with packaging producers and recyclers throughout Europe, the Americas, and APAC.
Her mission is to eradicate packaging waste from landfills by championing modern, sustainable options. She is reworking how producers, suppliers, designers, and retailers strategy packaging – shifting past recycling to true round economic system options.
Discover out extra about Renata and AWEN Packaging Consulting:
Particular freebie for listeners: Seize your free Sustainable Packaging Begin Information from Awen Packaging Consulting
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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Method Botanica, the award-winning on-line natural beauty science faculty. Learn extra about Lorraine and the Method Botanica Staff.

