Has Me+Em had a secret Goop-tinged glow-up with out me realising?
The profitable British model goes from power to power, catering for a mid-tier busy working mum buyer with a recent edge. However stopping by its new-ish Marylebone retailer, it all of a sudden felt much less ‘Marylebone mother’ and extra LA-London luxury-lite-core.
The shop itself does a whole lot of heavy lifting. It’s stunning; light-filled, spacious and fabulously merchandised. However the product additionally seems actually good. Most interesting are all of the whites and off-whites; straightforward neutrals that facilitate what founder Clare Hornby describes as “style Lego,” aka items that match collectively and multitask throughout seasons. So, cashmere tees*, free, short-sleeve knits*, peasant blouses*. and immaculately lower slim-fitting white raglan tees*.
The glow-up comes from some particularly ‘youthful’ items – akin to these cropped-under-the-ribcage tees* – which can be fairly a leap from the tailoring and work-to-weekend-wear that Me+Em may be identified for. However they’re tempered by a fascinating collection of basic sun shades*, the very best suede Mary Jane flats*, plus my hero piece, an extraordinarily helpful reversible cotton-linen tote* (I like the slim straps) in bitter chocolate/black.
Me+Em costs are nice for the product, sitting between Whistles and Joseph. If it could align its ecommerce inventive route with the shop design, promoting (courtesy of Kate Phelan’s styling and Malgosia’s modelling) and cooler items on supply, it may simply be an reasonably priced vacation spot for the girl who aspires to the extra informal fare of Khaite, The Row and Toteme however on a friendlier price range.
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Me+Em
NOTE: Most pictures are digitally enhanced. Some posts use affiliate hyperlinks* and PR samples. Please learn my privateness and cookies coverage right here
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