THE WHAT? ASICS has launched a brand new international marketing campaign known as “Get The Glow,” selling motion as a pure strategy to help wellbeing and obtain a post-exercise glow.
THE DETAILS The marketing campaign options unfiltered post-workout photographs of people and ASICS athletes captured after actions resembling working, strolling and tennis. ASICS stated the initiative goals to problem magnificence requirements pushed by filters, skincare routines and social media stress by highlighting the seen results of train on temper and confidence. The corporate cited analysis exhibiting that simply quarter-hour of motion can positively influence psychological wellbeing. The marketing campaign launches amid rising shopper curiosity in “glow” magnificence tendencies, with ASICS noting will increase in on-line searches and social media conversations round glowing pores and skin. Tennis participant Zeynep Sönmez is among the many athletes supporting the initiative, which positions motion as an accessible various to advanced magnificence routines.
THE WHY? The marketing campaign displays the rising overlap between magnificence, wellness and psychological well being, whereas reinforcing ASICS’ long-standing model message across the connection between bodily exercise and emotional wellbeing.
Supply: PR Newswire
