Cosmogen is already seeing tangible outcomes from its acquisition of Asquan in April. The newly created Cosmogen & Asquan Group has expanded its business footprint, strengthened its growth groups and is getting ready its first collectively developed improvements, whereas laying the groundwork for additional exterior progress.
“Cosmogen is not simply an applicator tube firm. We have gotten a world premium magnificence packaging participant,” says Cosmogen & Asquan’s CEO, Priscille Allais.
Broader providing
Certainly, the acquisition has considerably reshaped Cosmogen’s profile. The corporate’s product catalogue has grown tenfold, whereas its gross sales staff has doubled from six to 12 folks, giving it better capability to handle a wider vary of magnificence packaging tasks.
In a magnificence promote it continues to view as globally resilient, Cosmogen & Asquan additionally intends to leverage on these new capabilities to reinforce its custom-development enterprise.
Innovation again within the highlight
Whereas sustainability has turn into an unavoidable subject, particularly with the implementation of the EU’s Packaging and Packaging Waste Regulation (PPWR), Cosmogen & Asquan desires to rebalance the dialog.
“We need to present that innovation and sustainability can go hand in hand,” says Allais.
That positioning is mirrored within the improvements the corporate is bringing to Luxe Pack Monaco, a portfolio spanning premiumisation, playful design, holistic magnificence rituals and extra sustainable codecs.
Premiumisation drives new codecs
Among the many launches is the Slanted Ball Tube, which mixes a conventional 16mm diameter slanted tube with a stainless-steel rollerball designed to reinforce cooling sensations throughout eye-care software.
Cosmogen & Asquan can also be extending a number of current codecs into bigger capacities, responding to rising demand for extra beneficiant merchandise whereas sustaining premium positioning. These embody the Tense Tube Spherical in bigger codecs and the Needle Dropper Glass, now accessible in 50 ml along with its current 30 ml model, opening new alternatives in hair care.
The corporate can also be highlighting Drop to Drop, one other precision meting out answer constructed round its needle-style applicator experience.
The rise of playfulness in magnificence packaging
One other main development recognized by Cosmogen & Asquan is the rising urge for food for frolicsome packaging, fueled by vibrant colours, pop-culture references and tactile supplies.
A number of launches illustrate this route. The Jelly vary introduces encapsulated smooth silicone applicators in a number of codecs, together with Re’Use Jelly, Jelly Tube and Jelly Kabuki, combining soft-touch sensoriality with straightforward cleansing.
Ornamental components additionally acquire prominence by means of heart-shaped PET lip applicators, soft-touch silicone charms, and miniature variations of the corporate’s signature applicators designed as moveable ornamental equipment.
Sustainability stays embedded
Though innovation stays distinguished in Cosmogen & Asquan’s messaging, sustainability stays built-in into product growth quite than handled as a separate narrative.
The corporate continues to increase eco-designed variations of current platforms, together with the Eco Tense and Eco Needle Tube.
Asquan applied sciences
Asquan patented applied sciences have additionally prolonged Cosmogen’s attain into new product classes.
Initially developed by Asquan, and lately launched by naked minerals, the Powder Drop Jar goals to enhance free powder software by means of extra hygienic and exact meting out.
Different additions embody Bondi, a one-handed meting out system for low-viscosity merchandise corresponding to cleaning waters and physique oils.
Additional exterior progress already into account
Cosmogen & Asquan plans to proceed strengthening and diversifying its providing, with one other strategic transfer already within the works.
The corporate confirms that it’s exploring an extra vital acquisition for 2027, aimed toward including complementary experience to the group.
