THE WHAT? Ariana Grande and LUXE Manufacturers have unveiled Cloud Aurora, the newest addition to the bestselling Cloud perfume assortment, with a world launch scheduled for 14 July 2026.
THE DETAILS Cloud Aurora turns into the third perfume within the Cloud franchise, following the unique Cloud, launched in 2018, and Cloud Pink, launched in 2023. Developed by Firmenich perfumer Clément Gavarry, who additionally created the earlier Cloud fragrances, the brand new scent options notes of blackcurrant, spun sugar, vanilla, musk and amber. LUXE Manufacturers stated the launch builds on the continued international success of the Cloud assortment, which gained Perfume of the Yr on the Perfume Basis Awards in 2019 and has change into Ariana Grande’s best-selling perfume franchise. The brand new perfume might be offered in a redesigned pearlescent model of the signature Cloud bottle.
THE WHY? The launch reinforces the long-term progress technique behind one of many superstar perfume market’s most profitable franchises. For LUXE Manufacturers, increasing the Cloud portfolio allows the corporate to capitalise on robust client loyalty whereas extending the business lifespan of a longtime perfume model.
Supply: PR Newswire
