THE WHAT? Beiersdorf has appointed Burcu Andreae-Nehlsen as President Derma & Well being Care, giving her world accountability for Eucerin, Aquaphor, Hansaplast, CURITAS, and Elastoplast. She additionally joins the corporate’s Government Committee.
THE DETAILS Andreae-Nehlsen brings worldwide management expertise from her earlier position at L’Oréal, the place she served as International Head of Innovation Pores and skin Care & Cleaning. At Beiersdorf, she’s going to oversee dermatological skincare and wound care manufacturers, beforehand managed on an interim foundation by CEO Vincent Warnery. The appointment displays the corporate’s technique to increase its derma and well being classes, which delivered robust efficiency in fiscal 2024: Eucerin and Aquaphor reported 10.6% natural progress, whereas Hansaplast, CURITAS, and Elastoplast achieved 6.1%. Innovation has been a key driver, with launches together with Thiamidol®, Epicelline®, and the ‘Second Pores and skin Safety’ plasters.
THE WHY? By elevating Derma and Well being Care management to Government Committee stage, Beiersdorf underscores the strategic position of those manufacturers in driving progress. Andreae-Nehlsen’s experience in dermatological innovation and world model administration is predicted to speed up momentum throughout each classes.
Supply: Beiersdorf
