Belle Manufacturers, the sweetness platform established by consumer-focused non-public funding agency Windsong World, has introduced the acquisition of Versed, a clear, solutions-driven skincare and make-up model based by Katherine Energy.
By the operation, Versed is becoming a member of Belle Manufacturers’ rising portfolio alongside JVN Hair, Pipette, and KVD Magnificence, underneath the management of Teresa Lo, World President of Belle Manufacturers and a seasoned magnificence trade government. Versed CEO Andy Chiu, who guided the model via the transaction, will proceed to assist the transition because the model turns into a part of the platform.
Versed launched in 2019 as the primary digitally incubated model to debut in mass retail and has grown a loyal neighborhood via its data-driven, community-led strategy to product improvement. In February 2025, they expanded classes to incorporate skincare-driven make-up. At present, Versed options over 35 skincare and make-up choices.
“We launched Versed in Could 2019 to democratize clear magnificence, bringing elevated, solution-driven skincare and, extra lately, colour cosmetics at mass retail,” stated Katherine Energy, founder, Versed.
“At Belle Manufacturers, we search out consumer-oriented manufacturers with a novel standpoint that excel in product efficiency and accessibility. No model does that higher within the clear mass retail area than Versed. Katherine and the Versed workforce are true trailblazers. We’re thrilled so as to add Versed to our portfolio of manufacturers and proceed to drive progress and maximize its potential,” commented Teresa Lo, World President, Belle Manufacturers.
