Yearly since 2001, the Mr. Olympia’s iconic foremost occasion “finals” start with the presentation of colours by members of a United States Honor Guard unit, adopted by the singing of the nationwide anthem. This custom, began by inaugural IFBB Professional League President Ben Weider, serves as a reminder to the viewers watching, the athletes competing, and even those who make the Olympia occur that the largest bodybuilding present on the earth thrives thanks partly to the help and safety of those who put on the nation’s uniform.
The connections between the army and the Olympia solely start there. The Olympia has supplied 1000’s of free tickets to energetic obligation service members and has even been the stage for a number of Olympia rivals who’ve served within the army.
Olympia President Dan Solomon shares, “Ben laid the groundwork for a significant connection between bodybuilding and the army. Since his passing now we have welcomed 1000’s of energetic obligation women and men to Olympia Weekend, whereas persevering with to inform their tales right here in our Match to Serve part. We’re at all times exploring new methods to indicate our gratitude.”
Solomon is certainly one of many business leaders as we speak that Weider impressed and mentored. In his present position, Solomon proudly stands alongside M&F Army Editor and Air Pressure veteran Rob Wilkins to steer the cost of honoring those who serve and shield the American folks.
There has at all times been a quiet, but constant and passionate relationship between bodybuilding and the army. Whereas serving one’s nation is a extra noble path, there are different commonalities between those that serve and those that step onstage. Each commitments require excessive self-discipline, consideration to element, consistency, and a robust deal with bodily preparation; service members for readiness and bodybuilders for competitors. What observers may even see for moments is based on months and even years of invisible labor. In their very own methods, they each additionally encourage folks to deal with self-improvement and function ambassadors for wellness.
If you wish to hint these connections to their roots, you need to go a lot additional again than when the beforehand talked about athletes stepped on the Olympia stage and even properly earlier than 2001. You’ll truly should go all the best way to the founding of the IFBB itself and its authentic chief
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Ben Weider’s Service to Canada and Sport
Weider’s Wikipedia web page lists many roles and titles he held all through his life, however the first one is “Canadian soldier.” The Montreal, Quebec native enlisted within the Canadian Military in 1942 on the top of World Battle II, serving within the sixth Duke of Connaught’s Royal Canadian Hussars, by which he did intelligence work as a member of the Canadian Intelligence Corps.
After he exited the Canadian army, Weider and his brother Joe started constructing the bodybuilding empire that everyone knows as we speak. Joe went on to create a number of health journal titles, together with Muscle & Health, and Ben served as the primary IFBB president. Whereas each Weider brothers devoted their lives to selling bodybuilding and health to the plenty, Ben’s private appreciation for service at all times stayed with him and was on the forefront of his thoughts.
Wilkins served as an government assistant to Weider for a number of years and recalled how proud Weider was of not solely his time within the army however appreciative of others who made the identical dedication.
Wilkins mentioned, “With Ben being a army particular person himself, he actually understood the significance of displaying help and recognizing army folks.”
Later in his life, Weider obtained a number of honors for his service and endeavors, together with being made a Member of the Order of Canada in 1975 (later promoted to Officer in 2006), a Knight of the Nationwide Order of Quebec in 2000, and in 1998 he was named Honorary Lieutenant Colonel of the 62nd (Shawinigan) Subject Artillery Regiment, RCA. By 2005, he was elevated to Honorary Colonel of that unit. Weider was even nominated for the Nobel Peace Prize in 1984 in recognition of his worldwide humanitarian work, youth health promotion, and world sports activities diplomacy.

2001 and an Olympia Custom
Following the terrorist assaults on the US on September 11, 2001, Weider consulted with Wilkins and others concerning the thought of giving tickets to service members and having the Honor Guard current the colours at that yr’s Olympia. Wilkins agreed it was a good suggestion and performed a supporting position in making these ambitions occur. The unique idea was for 200 tickets to be supplied to native bases round Las Vegas, the place the Olympia was held. In the end, Wilkins confirmed that over 1,200 tickets had been distributed, and so they had been properly obtained by the troops.
Being in attendance on the 2001 Olympia and seeing the affect of these selections for himself has stayed with Wilkins ever since.
“To this present day, there was by no means something extra electrifying for me than after they would chant ‘USA, USA’.”
The goodwill gesture in the direction of the nation’s heroes has been repeated yearly since. Weider handed away on October 17, 2008 on the age of 85, however his presence and affect on the world can nonetheless be seen and felt as we speak in some ways, together with the traditions he began in 2001. 2026 will mark the twenty fifth anniversary of each the ticket program and the presentation of colours on the Olympia stage. Wilkins is pleased with the milestone and feels it has been a optimistic affect on the weekend’s festivities. He additionally expressed gratitude for Olympia proprietor Jake Wooden and Solomon for retaining Weider’s noble gesture alive.
“I’m honored that they nonetheless acknowledge the significance of constant the custom.”
Since 2021, Muscle & Health has additionally documented almost 140 tales of service members and first responders by means of Match to Serve, which was co-founded by Wilkins and Solomon and is now thought-about the main military-fitness-focused column on the earth.
No gesture can ever match the measure of devotion supplied by service members. However bringing their honor to the Olympia stage does greater than specific gratitude. It affirms a shared excellent. Each defenders of freedom and elite physique athletes maintain the identical foundational virtues: uncompromising self-discipline, silent sacrifice, and the relentless pursuit of human potential. These frequent bonds are why those that serve and those that compete can be linked for a lot of extra generations to return.
