The posh magnificence retailer has introduced Stacie Borteck Dattner as its upcoming Vice President/Basic Merchandise Supervisor, Merchandising. The appointment is efficient on October 12.
Stacie Borteck Dattner
On this function, Dattner will probably be liable for the wonder retailer’s subsequent chapter of name curation. She is going to lead Bluemercury’s merchandising technique, proprietary manufacturers, and vendor advertising, guiding the retailer’s assortment and strengthening its distinctive perspective on luxurious magnificence. Extra particularly, Dattner will oversee how Bluemercury identifies, curates and brings to market manufacturers, merchandise and improvements that resonate with its shoppers. She is going to report on to Alexandre Choueiri, Chief Government Officer of Bluemercury.
Dattner joins Bluemercury following almost twenty years at Bloomingdale’s, the place she held a spread of senior merchandising and management roles, together with seven years main its magnificence and perfume division. Most lately, she served as Senior Principal, Strategic Capital Planning and Model Integration, partnering carefully with senior management, retailers and luxurious model companions on capital technique, main retailer tasks and model integration initiatives, whereas contributing to the Bloomingdale’s broader transformation technique.
At Bloomingdale’s, her work included the elevation of the posh perfume assortment together with the flagship perfume corridor reinvention, in addition to launching a discovery-driven magnificence idea created to introduce customers to rising manufacturers and new methods to buy magnificence. Her expertise has spanned growing distinctive retail ideas, curating assortments, and creating experiences that reply to the evolving wants and preferences of contemporary luxurious customers. She can also be an energetic Government Board Member of The Father’s Day/Mom’s Day council and a member of Beauty Government Girls (CEW) since 2005.
“Stacie is an distinctive service provider and chief who brings a deep understanding of luxurious retail and the consumer expertise, together with a robust perspective on magnificence,” mentioned CEO Alexandre Choueiri. “As we outline the following chapter of Bluemercury, her experience will probably be instrumental in sharpening our perspective on luxurious magnificence, shaping our assortment and technique, and creating an much more distinctive expertise for our shoppers. Her breadth of expertise will probably be an vital a part of delivering on our mission to be the trusted and elevated magnificence vacation spot in your neighborhood.”
Dattner’s appointment comes as Bluemercury continues to strengthen its luxurious positioning and evolve how shoppers uncover and expertise magnificence throughout shops and digital channels.
“I’ve lengthy admired Bluemercury for its distinctive method to luxurious retail and its means to make magnificence really feel private and approachable,” mentioned Dattner. “There’s great alternative to construct on that basis with an much more differentiated perspective, bringing collectively iconic and rising manufacturers and modern merchandise in ways in which regularly meet shoppers’ wants and provides them one thing new to find. I’m thrilled to affix Alex and the Bluemercury group at such an vital second, and I stay up for constructing robust partnerships with our manufacturers to create customized experiences for our shoppers.”
