With the Chipotle x Strava problem lacking in 2026, two well-known ultrarunners have stepped up in an effort to maintain the burrito-fuelled competitors alive, this time in Alberta and Ontario.
Earlier this week, Jamil Coury, the American drive behind iconic ultrarunning occasions like Javelina Jundred and Cocodona 250, launched the Burrito League, a grassroots operating competitors that mirrors the earlier competitors. The problem? Rack up as many miles as attainable on a brief Strava section earlier than the tip of January for 52 free burritos. He began the league in Tempe, Ariz., and inside 24 hours, had expanded it to 6 North American cities, together with Calgary and Toronto.
Bringing the problem north of the border was Matthew Shepard, who informed Canadian Working he couldn’t resist the thought as soon as he noticed Coury’s put up. “It was for the love of train… and burritos,” Shepard mentioned.
The format carefully mirrors the previous Chipotle x Strava problem, with one main rule change: all runs have to be uploaded publicly to Strava in actual time, not added retroactively. On the finish of the month, the native legend atop every section leaderboard wins burritos for a yr, plus a $350 voucher to Sinister Sports activities races.
In Canada, the particular segments have been arrange in Calgary’s Tomkins Park (seventeenth Ave), Toronto’s Liberty Village, and on the group path in Blairmore, Alta. Shepard says extra Canadian places might be added within the coming days. “If anybody is aware of some burrito sponsors, please attain out,” he laughed. “It’s a easy, accessible, community-driven problem.”
In Toronto, the Burrito League has discovered a prepared companion, Josh Ruff, who carefully adopted final yr’s Chipotle x Strava showdown. Ruff linked with Shepard and Wilbur Mexicana to award 52 free burrito coupons to the runner who logs essentially the most makes an attempt on Toronto’s 390-metre Liberty Village section between Jan. 7 and 31.
Wilbur Mexicana presently operates a location on King Avenue West and is ready to open at this new location in February. Ruff says the homeowners noticed the Burrito League problem as an ideal technique to generate buzz forward of the opening.
Ruff kicked off the competitors himself, heading out at midnight on Jan. 7 to log the primary try. Now, he says, he’s anxiously ready for the inevitable Strava notification telling him his native legend crown has been taken.
The DIY Burrito League is an ideal instance of how simple it’s to recreate a beloved Strava problem. All you want is a section, a little bit of aggressive pleasure, and an incentive to get runners out the door.
