Caudalie Group, which invested in Talm through the French skincare model’s 2023 fundraising spherical, has acquired a majority stake within the firm based by Kenza Keller. The monetary phrases of the deal weren’t disclosed. The transaction marks the primary acquisition within the historical past of the group led by Mathilde and Bertrand Thomas.
Based in 2021, Talm initially centered on physique care merchandise throughout being pregnant and postpartum (Talm stands for “To All of the Mamas”). The model has regularly expanded its providing to incorporate skincare for delicate pores and skin in any respect phases of life. The model now presents round a dozen merchandise, operates in roughly a dozen nations, and is reporting double-digit income progress.
Caudalie plans to speed up Talm’s worldwide growth and product improvement by leveraging its pharmacy community, gross sales pressure, and international infrastructure.
Based on the 2 corporations, Talm will retain full operational and inventive autonomy. Kenza Keller will stay CEO, persevering with to supervise the model’s technique, product improvement, advertising and marketing, and inventive route. Talm’s group has nonetheless relocated to Caudalie’s Paris headquarters within the 4th arrondissement.
“At present, Talm formally turns into the primary model to affix the Caudalie group, and I’m immensely proud. Talm retains full operational and inventive independence, and I’ll proceed to guide its technique, advertising and marketing, product improvement, and imaginative and prescient,” Keller wrote in a LinkedIn publish.
Mathilde Thomas and Kenza Keller first met in 2022 on the Forbes Girls 40 awards ceremony. Based on the Caudalie co-founder, the complementary positioning of the 2 manufacturers shortly turned obvious, paving the best way for Caudalie’s preliminary funding in Talm the next 12 months.
The acquisition indicators a brand new chapter in Caudalie’s progress technique. Till now, the corporate had centered completely on increasing its flagship model quite than constructing a multi-brand portfolio.
