LoveShackFancy is understood for its signature beachy glamour and joyously female aesthetic, however the model’s Spring 2026 assortment, deputing at New York Style Week, is including a component of nuance. “This season, we’re shifting away from the signature ‘seaside glam’ and stepping right into a temper that’s extra sultry and romantic,” head hairstylist Brent Lawler tells us completely. “The look is centered on a cohesive, lived-in texture that tells a narrative.”
“It’s the LoveShackFancy lady who loves a celebration, however equally loves her poetry—the type of lady who wakes up within the morning with the bow that she had on final evening and places a ballet flat on whereas operating out the door to get a espresso. It’s messy, however it’s not soiled,” says Lawler, noting that Batiste’s dry shampoo was the right product to assist strike this delicate stability. “Her hair has vitality and nonetheless feels stunning with a type of lived-in texture, and that’s why it’s the right dry shampoo look.”
How To Get the Look
Upon arrival, Lawler suggestions the fashions’ heads over and places Batiste Unique Powder Dry Shampoo ($17) into their roots to refresh hair and add substantial quantity. For brunettes, he opts for Batiste Unique Powder Darkish Dry Shampoo ($17). To assist add texture and obtain that lived-in look, he makes use of an additional large curling iron—Bio Ionic Lengthy Barrel Curling Iron 1.5 inch ($163)—to focus on areas that want only a tiny bend—no structured curls in sight.
Utilizing Goody Ponytail Holders ($11) in the identical shade because the fashions’ hair, Lawler grabs items, pulls them right into a ponytail and secures the tie about 2 inches greater than the place the ultimate look ought to sit. “As soon as secured, gently drag the hair tie down. This creates an attractive, unfastened texture on the crown and provides the bottom that ‘slept-in’ romantic really feel,” he says.
“That is the key to the look. It’s not a conventional braid or a fishtail, however a sequence of folds. Take three items of hair: one from all sides and one from the center. Cross them over one another loosely. As you’re employed, pull the sections outward to create width,” directs Lawler. “The end result ought to appear to be a braid that has began to unravel and ‘drop’ all through the evening.” Lastly, Lawler goes again in with some extra Batiste Unique Powder Dry Shampoo, focusing on the roots and ends and including only a contact to the mid-lengths. He recommends “rolling and pushing the powder into the ends so that you get separation, texture and all these stunning flyaway romantic bits.”
