Editor Tried & Examined 2025


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It’s been mentioned time and time once more that skincare isn’t at all times one measurement suits all, and the identical rings true for haircare. Everybody’s hair texture, issues and objectives are vastly completely different, and to anticipate distinctive outcomes from a typical method is probably going an empty want. However for those who aren’t fairly positive the way to navigate the countless sea of accessible shampoo, conditioner and hair masks to pick what your strands want most, think about counting on a customized haircare firm to do all the work.

Alongside Perform of Magnificence, The Hair Lab by Strands and AURA Hair Care, Prose is likely one of the hottest choices for getting personalised haircare formulation delivered proper to the doorstep. As somebody who’s extremely explicit about their hair merchandise, I used to be curious if Prose would truly be capable of tailor method’s particular to my needs and desires—mainly, I used to be skeptical however hopeful. 

I bleach my hair a number of instances a yr, persistently model it with sizzling instruments and wash it ceaselessly—and contemplating I’m not prepared to budge on any of the three, I wanted a line-up of merchandise that would expertly defend and heal my hair by way of these damaging selections. 

After testing Prose for a number of months now, I’ve gathered sufficient intel to decipher whether or not the service is definitely worth the spend or not. Let’s dive in. 

My personalised merchandise, at a look

What to find out about Prose

You’ll be taken by way of a brief on-line session to start your Prose journey. The location will ask a sequence of questions to assemble data in your hair, scalp, way of life, common therapies (akin to dye jobs) and preferences and objectives to curate a customized routine. Questions on your age, hair texture, hair size, hair thickness and extra are to be anticipated; for instance, you’ll be prompted with inquires akin to “How dense is your hair?” and “Do you are feeling such as you’re shedding greater than ordinary currently?”

The questions solely get extra particular from there, like how a lot water you drink per day as to whether or not your hair retains noticeable odors. In brief, the model actually does its analysis and considers all potential aggressors your hair and scalp might come into contact with regularly, which I recognize.

As soon as the session is full, Prose will direct you to your outcomes. You’ll be given a breakdown of the place you want focused assist in sure key areas and the merchandise they advocate attempting, alongside an in depth snapshot of ingredient lists—as an example, I scored a 100/100 for harm, which suggests my merchandise strongly targeted on reversing harm.

From there, you’ll be able to select to buy the merchandise as soon as or decide right into a subscribe and save program to avoid wasting 15 % on all orders.

My testing course of

I examined three merchandise from Prose over the length of some months. I largely used them in conjunction (ie. all three in a row with out mixing in different merchandise from further manufacturers) to get probably the most clear minimize expertise.

Pre-Shampoo Scalp Masks

  • My personalised key components: Hyaluronic acid, Plant Collagen, Oat Lipid, Sunflower Seed Extract, Spirulina, Vitamin B6, Bamboo Charcoal
  • Advantages: The model describes it as an “intensive pre-wash therapy that helps restore stability to your scalp, whether or not you want soothing restore or a mild detox.”

The pre-shampoo scalp masks was in all probability my favourite out of all three. For starters, I are likely to cope with two main scalp issues: oily roots and itchy spots. Due to this fact, I sometimes lean on a surplus of scalp care in my weekly routine to assist alleviate each, and this match proper in completely.

I’d apply it earlier than shampooing and conditioning for a number of minutes, and will immediately really feel it get to work on areas that wanted assist probably the most; it felt soothing and barely tingly. I additionally seen it had a lighter consistency than conventional all-over hair masks, so it sank proper by way of to my scalp with ease. Plus, because you apply the masks earlier than shampoo, you received’t have to fret about it weighing down your roots post-shower.

Customized Shampoo

Prose Custom Shampoo
Prose
  • My personalised key components: Hyaluronic Acid, Plant Collagen, Oat Lipid and Sunflower Seed Extract
  • Advantages: The model describes it as a “light, clarifying shampoo that does all of it, from rebalancing roots to softly hydrating lengths. Prose’s personalised formulation are uniquely designed for all hair varieties to cleanse your scalp and nourish your hair with each wash.”

If I’m being sincere, my customized shampoo wanted to develop on me extra time. That mentioned, there have been a handful of things that stood out: just a little little bit of product goes far, so the bottle will final you a protracted, very long time; it lathers superbly and actually provides you that deep clear expertise; lastly, my pure, wavy texture was accentuated.

Take notice: Prose customized haircare works on straight (kind 1), wavy (kind 2), curly (kind 3) and coily (kind 4) hair. Since all personalised formulation differ based mostly on hair densities and porosities, there could also be people on the market with hair varieties that want extra detailed care than mine—a kind 2 hair—that might discover this sort of shampoo to be extra particular.

Customized Conditioner

Prose Custom Conditioner
Prose
  • My personalised key components: Hyaluronic Acid, Plant Collagen, Oat Lipid and Sunflower Seed Extract, Butterfly Pea Flower, Fermented Rice Water
  • Advantages: The model describes it as “a nourishing moisturizer that can meet your entire hair objectives and restore your strands with out ever weighing them down.”

My customized conditioner included most of the identical key components as my different two merchandise, with the addition of fermented rice water and butterfly pea flower. The previous smooths and strengthens hair so as to fight frizz, whereas the latter helps stop brassiness from showing on lightened hair.

As somebody who usually swaps common conditioner for tremendous hydrating hair masks, was this probably the most conditioning therapy I’ve ever tried? No. Did I run by way of it sooner than the customized shampoo due to this? Sure. However it wasn’t a complete loss, both. My hair did have much less frizz post-shower, even when I let it totally air-dry. It additionally helped hold my bleached strands from turning barely orange, which they often would have this far out from my final salon go to.

Value + Packaging

Prices differ by every product and by whether or not you select to decide into the subscribe and save program. Opting into continuous deliveries—you’ll be able to select both each 4 weeks, each 8 weeks or each 12 weeks—lets you cancel any time, get free transport, obtain limited-edition items and get one free product for each 10 you purchase.

Packaging additionally varies by product. Shampoo and conditioner bottles include screw caps that may be changed with plastic pumps for simpler purposes. The hair masks are available in common jars you’ll be able to dip into, whereas different objects like hair oils are available in glass containers with droppers.

What different merchandise does Prose supply?

The haircare model provides further objects to finish your hair routine. The total product checklist is beneath.

My last ideas

The Customized Pre-Shampoo Scalp Masks and Customized Shampoo might be repeat purchases, however I’d go for attempting one thing new from Prose, such because the Customized Pre-Shampoo Hair Masks, over re-ordering the conditioner; my hair wants extra hydration than it might supply it.

Total, I like that I knew precisely what components have been being placed on my hair, which is usually a big gamble with different merchandise (particularly something from the pharmacy). The eye to element and quite a few mixtures you get is wholly spectacular, and I believe Prose will enchantment to a number of people on the market who really feel the gaps within the haircare market—A.Okay.A. those that’ve but to discover a method that really helps.



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