THE WHAT? The Estée Lauder Corporations and Jo Malone London have launched Scent Scanner, a brand new AI-powered perfume discovery expertise on Pinterest that converts customers’ visible preferences into personalised perfume suggestions.
THE DETAILS Accessible initially within the US and France, Scent Scanner builds on Jo Malone London’s AI Scent Advisor launched in 2025. Reasonably than asking customers to explain a scent, the brand new software analyses visible content material saved to Pinterest boards, together with imagery, colors, textures, locations, rituals, and aesthetic themes, to suggest tailor-made Jo Malone London perfume pairings.
With person permission, the expertise connects to a shopper’s Pinterest board and makes use of AI to interpret visible cues and preferences, making a personalised “perfume wardrobe” designed round their tastes. The initiative is unique to Pinterest and leverages the platform’s function as a vacation spot for inspiration and private expression.
The launch types a part of the continued partnership between Estée Lauder and Pinterest to develop digital commerce experiences that join perfume discovery with shopper behaviour. The collaboration may even be highlighted on the Cannes Lions Worldwide Pageant of Creativity 2026, the place executives from each firms will focus on the function of AI, personalisation, and visible discovery in shaping future shopper experiences.
THE WHY? The initiative displays rising demand for personalised magnificence experiences and demonstrates how manufacturers are utilizing AI and shopper knowledge to create extra participating procuring journeys. By analysing what customers already save and curate on-line, Estée Lauder and Jo Malone London purpose to make perfume discovery extra intuitive, emotionally related, and carefully linked to particular person tastes.
Supply: The Estée Lauder Corporations
