THE WHAT? The Estée Lauder Corporations has appointed Lisa Sequino as President of its Make-up Model Cluster, placing her in command of steering the worldwide technique and progress of powerhouse make-up manufacturers together with M·A·C, Bobbi Brown, Too Confronted, Smashbox, and GLAMGLOW, efficient June 9, 2025.
THE DETAILS Sequino, a seasoned magnificence govt with over 20 years of business expertise, returns to Estée Lauder after management stints at JLo Magnificence and Supergoop!, the place she was identified for driving innovation and digital-first methods. Reporting to Chief Model Officer Jane Hertzmark Hudis, Sequino is tasked with accelerating client acquisition, advancing trend-driven innovation, and strengthening native market relevance throughout the corporate’s various make-up portfolio.
THE WHY? Estée Lauder’s strategic transfer underscores its dedication to revitalizing the make-up class after a number of difficult quarters, positioning it for stronger progress in a aggressive international market. By bringing again a pacesetter who blends deep firm information with indie model agility, Estée Lauder goals to sharpen its concentrate on development responsiveness, digital engagement, and generational attain — vital levers to seize the evolving magnificence client.
Supply: businesswire
