Two years into their partnership, Eurazeo and the founders of Ex Nihilo have chosen to open the following chapter for the French high-end fragrance model by promoting a major minority stake to L Catterton, the world’s largest consumer-focused non-public fairness agency.
Based in Paris in 2013 by Sylvie Loday, Olivier Royère, and Benoît Verdier, Ex Nihilo has earned worldwide popularity of its iconic creations, Fleur Narcotique and Blue Talisman, establishing itself as one of many fastest-growing luxurious fragrance homes worldwide. The corporate can be identified for its progressive personalization companies.
Underneath the phrases of the settlement, Eurazeo will promote its total stake in Ex Nihilo, whereas the founders and administration are to reinvest considerably alongside L Catterton, their new accomplice to help the model’s subsequent section of growth.
“Over the previous two years, our partnership with Eurazeo has enabled Ex Nihilo to strengthen its construction and speed up development in France and internationally. This stable collaboration has bolstered our group and supported our growth into new markets. As we enter a brand new section of growth, we stay dedicated to preserving the artistic DNA on the coronary heart of our Home whereas establishing Ex Nihilo as a worldwide chief in its class,” stated Sylvie Loday, Olivier Royère, and Benoît Verdier, co-founders of Ex Nihilo.
“Ex Nihilo has doubled in scale, reached EUR 100 million in retail gross sales, and continues to develop by the worldwide success of its iconic creations. With L Catterton succeeding Eurazeo as our new shareholder, we share a transparent and uncompromising ambition: to construct Ex Nihilo into a worldwide luxurious icon, with a robust give attention to the US and our core nations, accelerated digital growth, in addition to an unwavering dedication to creativity, high quality, and model desirability,” they added.
