To satisfy the worldwide demand for longer-lasting fragrances, the Grasse-based fragrance home has developed an progressive resolution to supply customers a brand new perfume expertise.
“Customers are more and more demanding extra intense and longer-lasting fragrances. The globalisation of the perfume trade and the emergence of recent markets, significantly in Asia, are typically resulting in conflicting wants. Specifically, Asian customers respect the notion of freshness and crystalline fragrances, however in addition they need them to be long-lasting, which could be contradictory. Therefore the thought of rethinking the fragrance expertise to fulfill customers’ new expectations,” explains Marie-Eugénie Bouge, Advertising and Communications Director at Expressions Parfumées.
Limiting the volatility of perfume substances
The technical problem was to restrict the volatility of the uncooked supplies on the totally different phases of the olfactory pyramid, and thus the evolution of the perfume over time.
“We began from the commentary that the highest and base notes, that are necessary for customers’ first impressions of fragrances, are additionally those that final the least and are probably the most unstable. The thought was to take care of this emotion and optimise every stage of the olfactory pyramid by rising its period and depth,” explains Jennifer Buzzi, Head of Growth and Innovation.
Due to this expertise, which was patented in July 2024, it’s now doable to improve the depth by as much as 30% at totally different phases of evaporation, relying on the perfume profile: for instance, exams have proven that citrus notes could be perceived for a number of hours and base notes for greater than 72 hours.
Movie-forming brokers
Longscent is predicated on the choice of a number of artificial and pure uncooked supplies with film-forming properties. “These type a movie on the pores and skin or cloth, a type of defend that limits the evaporation of the fragrances with out trapping the highest notes,” provides Jennifer Buzzi.
This work was carried out in collaboration with the corporate’s perfumers, who have been challenged to make use of this expertise to anticipate new evaporation phases in comparison with conventional phases at totally different improvement phases.
“The work carried out by the perfumers has proven that this expertise additionally makes it doable so as to add sophistication to fragrances in all households of accords. Persistence in citrus or floral notes, the place that is troublesome to realize, and class in woody/amber households, for instance, the place their energy usually evens out the accords,” provides Marie-Eugénie Bouge.
In addition to being long-lasting and intense over time, Longscent additionally affords customers a brand new assure of continuity as they uncover the perfume. The olfactory construction they odor once they strive it on the POS will retain its id over time.
“Manufacturers are interested by providing a brand new shopper expertise. With this expertise, customers will uncover a brand new strategy,” confirms Marie-Eugénie Bouge.
The expertise can be launched in Europe this yr and is already attracting a number of consideration in Asia and the Center East.
