A world chief within the growth, manufacture and packaging of nail polishes and nail care merchandise, Fiabila has constructed a big a part of its status on unmatched technical know-how and high quality requirements. Upon his arrival, Filippo Manucci, who took over as Chairman and CEO in March 2024, was struck by the extent of the corporate’s scientific and technological heritage.
“I found a really wholesome firm, with a outstanding heritage of innovation. The mindset of the workers, the library of formulation and the mastery of all of the advanced applied sciences out there on this trade make Fiabila an actual gem,” he says.
Technicality and inspiration
The brand new supervisor instantly pointed the necessity to construct upon these property whereas selling them additional. “Fiabila’s historical past is based on a scientific and technological method, patents and reliability. I’ve recognized the necessity to make this extraordinarily useful heritage extra express and accessible to manufacturers on a advertising degree, in order that they will make it their very own and exploit the numerous potentialities open to them.“
The appointment of Candice Jagut as Chief Advertising and marketing Officer is a part of this technique centered on technical experience, innovation and speedy adaptation to world tendencies.
“Due to the in-depth work led by Candice Jagut over the previous few months, our supply is now structured to facilitate model decision-making,” highlights Filippo Manucci.
Certainly, with prospects throughout all segments — from luxurious to masstige — Fiabila performs a key advisory position in creating merchandise tailored to the precise wants of every market. “In fact, the choice of substances might differ in accordance with the specs, however they’ll at all times meet our excessive requirements of high quality and security.”
A remodeling market
Though it has clearly began to rise once more, the nail coloration & care market is experiencing a change, pushed by new expectations.
Among the many main tendencies which might be rising, ‘skinification’ emphasizes nails’ well being as a prerequisite for his or her beautification.
“In the identical method as a basis for the pores and skin, or a dye for the hair, a polish have to be utilized to a wholesome nail to completely reveal its magnificence,” explains the supervisor.
With this in thoughts, Fiabila develops nail polishes which might be enriched with lively substances to keep up wholesome nails whereas providing clear, vegan, Halal formulation and from pure origin, relying on the manufacturers’ preferences.
The capability for innovation is clearly a serious asset. Fiabila works with information and pattern companies and specialist consultants, who analyze client conduct. The corporate additionally has its personal panel of 800 feminine customers, with whom they perform exams on period, consolation, shine and so forth. “Our long-term purpose is to have the ability to certify these options in order to recommend goal claims to manufacturers.”
Amongst its numerous growth avenues, Fiabila explores cutting-edge applied sciences corresponding to UV-Gel formulation lowering publicity to sensitizing brokers, which have been lately introduced at MakeUp in Paris, water-based polishes, and even care from pure origine. This capability for speedy innovation opens up alternatives to create unique collections and meet rising expectations for personalization.
Furthermore, Fiabila doesn’t hesitate to assume outdoors the field and search innovation past the cosmetics sector. “Our in-house R&D, guided by Olivier Nouguerede, is at all times one step forward. We’ll proceed to discover the world of nails by cooperating with college institutes, protecting a detailed eye on tendencies and the market, and sustaining our proximity to customers,” continues Filippo Manucci.
International platform
With ten factories situated in France, Poland, India, Japan, the US and Brazil, Fiabila positions itself as a real world participant able to assembly the range of regional expectations and serving its prospects all through the world.
“The U.S. client, for instance, who’s the world’s no 1 nail polish person, could be very demanding by way of particular results. The design of our formulation is made in France, then custom-made regionally in accordance with expectations. Our laboratories make use of 55 folks worldwide. With a view to market proximity, we additionally assure the reproducibility of our merchandise.”
Nevertheless, regardless of the place the product is offered, Fiabila stays uncompromising on the protection of the formulation. “We’re very strict about protecting to our ingredient blacklist and have arrange a strictly managed provide chain. We supply chemical parts responsibly. We all know how you can considerably cut back nitrosamines. Our UV-Gel know-how for professionals additionally reduces publicity to sensitizing brokers. As for our factories, they adjust to ISO 22716, IFS, SMETA, COSMOS and HALAL requirements, some being totally licensed and others in progress,” insists Filippo Manucci.
Added to that is an exemplary CSR coverage, whether or not it considerations water recycling, waste administration or emissions management, which led Fiabila to be rated EcoVadis Platinum.
“Fiabila is now able to welcome new manufacturers and launch inventive collaborations all through the world,” concludes the brand new supervisor.
