This publish is cowritten by Tommaso Paracciani and Oghosa Omorisiagbon from HEMA.
Knowledge has turn into a useful asset for companies, providing vital insights to drive strategic decision-making and operational optimization. Nevertheless, many corporations in the present day nonetheless wrestle to successfully harness and use their information as a consequence of challenges resembling information silos, lack of discoverability, poor information high quality, and an absence of knowledge literacy and analytical capabilities to shortly entry and use information throughout the group. To deal with these rising information administration challenges, AWS prospects are utilizing Amazon DataZone, a knowledge administration service that makes it quick and easy to catalog, uncover, share, and govern information saved throughout AWS, on-premises, and third-party sources.
HEMA is a family Dutch retail model identify since 1926, offering day by day comfort merchandise utilizing distinctive design. HEMA’s greater than 17,000 staff deliver unique, sustainably designed merchandise in additional than 750 shops within the Netherlands but additionally in Belgium, Luxembourg, France, Germany, and Austria, with webstores accessible in all these international locations. HEMA constructed its first ecommerce system on AWS in 2018 and 5 years later, its builders have the liberty to innovate and construct software program quick with their selection of instruments within the AWS Cloud. As we speak, that is powering each a part of the group, from the customer-favorite on-line cake customization characteristic to democratizing information to drive enterprise perception.
This publish describes how HEMA used Amazon DataZone to construct their information mesh and allow streamlined information entry throughout a number of enterprise areas. It explains HEMA’s distinctive journey of deploying Amazon DataZone, the important thing challenges they overcame, and the transformative advantages they’ve realized since deployment in Could 2024. From establishing an enterprise-wide information stock and enhancing information discoverability, to enabling decentralized information sharing and governance, Amazon DataZone has been a sport changer for HEMA.
Knowledge panorama at HEMA
After transferring its complete information platform from on premises to the AWS Cloud, the wave of change offered a singular alternative for the HEMA Knowledge & Cloud perform to speculate and commit in constructing a knowledge mesh.
HEMA has a bespoke enterprise structure, constructed across the idea of companies. These companies are particular person software program functionalities that fulfill a particular goal inside the firm. Every service is hosted in a devoted AWS account and is constructed and maintained by a product proprietor and a growth crew, as illustrated within the following determine.
HEMA runs over 400 companies, and 20 of them run extract, remodel, and cargo (ETL) pipelines with devoted information assets, which produce and eat information belongings shared throughout the information mesh.
Knowledge administration in a knowledge mesh
Weeks after launch, HEMA’s information platform wasn’t the place the corporate needed it to be. Constructing an agile group that runs on dependable and streamlined processes was the first aim. Initially, the information inventories of various companies have been siloed inside remoted environments, making information discovery and sharing throughout companies handbook and time-consuming for all groups concerned.
Implementing sturdy information governance is difficult. In a knowledge mesh structure, this complexity is amplified by the group’s decentralized nature. On this context, HEMA concluded that information governance was now not a nice-to-have, however had turn into a foundational piece required to construct a wholesome information group.
Why HEMA chosen Amazon DataZone
By exploring the preview, HEMA noticed how Amazon DataZone coated all of the vital pillars of knowledge administration in a single answer. It was clear how Amazon DataZone would deliver profit to each the technical groups in addition to the enterprise end-users. The technical group might benefit from a sturdy programmatic answer to handle the provision, accessibility, and high quality of the information belongings that make the enterprise information catalog. The enterprise end-users got a software to find information belongings produced inside the mesh and seamlessly self-serve on their information sharing wants.
Options resembling AI-generated metadata have been key to offering end-users with dependable and use case-driven explanations of what a sure information product might present and clear up, whereas the subscription characteristic allowed them to begin utilizing a sure information asset inside their very own atmosphere in a matter of seconds, versus the prevailing prolonged and human-driven course of.
These causes, in addition to the self-service capabilities, resulted in HEMA’s resolution to undertake and roll out Amazon DataZone on the enterprise degree.
Answer overview
The HEMA information panorama is multifaceted, with varied groups throughout the group utilizing a variety of applied sciences and methods, together with Databricks. To successfully govern this advanced information atmosphere, HEMA has adopted a knowledge mesh structure on AWS. This structure maintains a central intelligence platform (CIP) that permits the actions of each information producers and information shoppers by offering the mandatory platform and infrastructure. The general construction will be represented within the following determine.

Every service makes use of two AWS accounts, one for pre-production and one for manufacturing. This separation means adjustments will be examined totally earlier than being deployed to reside operations.
Amazon DataZone is the central piece on this structure. It helps HEMA centralize all information belongings throughout disparate information stacks right into a single catalog. It performs a pivotal position in bridging the hole and integrating totally different methods, resembling Databricks and native AWS companies. The combination of Databricks Delta tables into Amazon DataZone is finished utilizing the AWS Glue Knowledge Catalog. Delta tables’ technical metadata is saved within the Knowledge Catalog, which is a local supply for creating belongings within the Amazon DataZone enterprise catalog. Entry management is enforced utilizing AWS Lake Formation, which manages fine-grained entry management and information sharing on information lake information. The next determine illustrates the information mesh structure.

The Amazon DataZone implementation follows the identical method as particular person companies: HEMA maintains two distinct area information catalogs: preprod-hema-data-catalog and prod-hema-data-catalog. These catalogs function the spine for information sharing throughout pre-production and manufacturing accounts, permitting versatile entry to information belongings based mostly on the atmosphere’s wants.
The prod-hema-data-catalog is the production-grade catalog that helps information sharing throughout manufacturing companies and, in some instances, pre-production companies. This catalog solely facilitates the manufacturing of knowledge belongings from manufacturing companies (disallows publishing of belongings belonging to pre-production companies) and permits pre-production companies to entry production-grade information. The next diagram illustrates the structure of each accounts.

To determine isolation between companies within the information mesh, a undertaking is devoted to a singular service account. The atmosphere profiles and environments are configured to be explicitly used solely by the service. This Amazon DataZone configuration is managed centrally by the core crew utilizing AWS CloudFormation. After tasks are created and configured by the central crew, undertaking groups have entry to self-service capabilities to create their very own environments in response to their wants.
The next diagram illustrates the complete workflow for onboarding HEMA service groups in Amazon DataZone.

The workflow contains the next steps:
- A service crew (both a knowledge producer or a knowledge shopper) initiates a request to the core information platform crew to allow information sharing for his or her service accounts. This request is often made when a service crew has a use case the place they should both publish information to the catalog (for different groups to eat) or entry information that one other crew has printed.
- After the request is acquired, the core information platform crew assesses the necessities and initiates the creation of tasks and environments in Amazon DataZone. That is accomplished utilizing AWS CloudFormation and a steady integration and supply (CI/CD) pipeline. The core information platform crew makes positive that the suitable AWS account (pre-production or manufacturing) is linked to the atmosphere inside the undertaking within the respective catalogs.
- After the tasks and environments are arrange, service groups can use Amazon DataZone options to provide and eat information belongings:
- Producers (for instance, Service A) can publish their information belongings to the Knowledge Catalog and approve or reject subscription requests.
- Shoppers (for instance, Service B) can search and entry these printed information belongings utilizing the Amazon DataZone catalog and request information entry by way of subscription requests.
In a decentralized information mesh atmosphere, there’s a danger of service groups creating assets in service accounts they aren’t licensed to handle, which can result in governance points and information mismanagement. To deal with this problem, HEMA adopted two rules:
- Amazon DataZone undertaking construction – Every undertaking incorporates assets which can be solely managed by the service crew (undertaking members) liable for it. Every service crew’s undertaking supplies a transparent boundary for the assets they handle.
- Surroundings isolation – The core groups implement governance insurance policies within the Amazon DataZone configuration, permitting groups to solely deploy assets inside their very own environments.
Adoption plan: Technique
In HEMA’s information mesh, the catalog should be inbuilt collaboration with all of the companies that produce information, so the important thing for the central information governance crew was ideating an adoption plan that will add worth to those groups, quite than disrupting the supply of their tasks. With that in thoughts, HEMA’s adoption technique was designed on three core rules:
- Launch it – Don’t wait till you may ship to manufacturing a full-scale service that covers each single characteristic accessible. As an alternative, outline an MVP that solves essentially the most vital want for the enterprise and make it accessible for the enterprise as quickly as you may.
- Show worth – HEMA’s information crew ran a number of inner seminars, and devoted displays with every of the concerned groups to showcase how Amazon DataZone would simplify their information sharing wants. Don’t inform them they have to make investments time to study and begin utilizing a brand new service, however quite allow them to get drawn in by the brand new benefits of the brand new performance and stimulate self-adoption.
- Be there – This connects with what HEMA as an organization stands for. Be near the groups once they want help in the course of the adoption stage, like HEMA is near their prospects every time they want a brand new product for his or her lives. Create house for Q&A and develop a collaborative expertise for everybody of their adoption curve.
Adoption plan: Motion factors
Whereas deploying the adoption plan for a decentralized information market utilizing Amazon DataZone, HEMA adopted a “begin small, fine-tune, and iterate” method. In observe, this meant that the Knowledge & Cloud crew began working with one enterprise unit, increasing then to a number of enterprise models, whereas specializing in one single characteristic: information asset subscription. To extend curiosity and adoption, this course of was launched for the core information belongings that have been extra used within the firm.
After this a part of the method was effectively understood and embraced by everybody, the following step was to begin supporting the information pipeline adaptation work wanted for every enterprise unit.
Lastly, when all groups have been onboarded and conversant in the subscription characteristic, HEMA moved to introduce the enterprise models to the second vital characteristic: information publishing. In abstract, HEMA launched new options and allowed the domains to select up the implementation at their most popular tempo earlier than transferring onto the following one.
When adoption was at some extent the place all core information belongings have been being consumed by way of the Amazon DataZone catalog, the Lake Formation useful resource hyperlinks used beforehand to share information throughout accounts have been decommissioned, and on the similar time the Knowledge & Cloud crew interrupted their responsibility to share information between enterprise models, stimulating the peer-to-peer information sharing observe, the place groups can straight speak to one another with out having to contain a 3rd celebration.
Outcomes
The recognition of Amazon DataZone throughout the enterprise ramped up shortly, and all of the concerned enterprise models began utilizing the service day by day to self-serve their wants. The existence of a central information catalog enabled groups to seamlessly search, uncover, share, and subscribe to information belongings produced inside the enterprise. Just a few months after launching the service, HEMA noticed beautiful statistics:
- Over 200 information belongings printed to the catalog
- Over 180 energetic subscriptions
- Over 100 energetic customers month-to-month
- Over 20 enterprise models (companies) onboarded
- Knowledge sharing common turnaround time reduce from 4 working days to few seconds, with out the help of another crew
Moreover, they noticed large advantages that may’t be represented by statistics. Above all, the flexibility to autonomously uncover information produced by different groups is enabling a collection of latest use instances for the enterprise, which weren’t even seen to them earlier as a result of lack of expertise and visibility on what others have been producing. For instance, the information science crew shortly developed a brand new predictive mannequin for gross sales by reusing information already accessible in Amazon DataZone, as a substitute of rebuilding it from scratch. That is leading to an energized information group, which may collaborate and contribute to shaping the way forward for HEMA’s information operations.
Conclusion
At HEMA, Amazon DataZone made information governance a actuality, and so the corporate needs to implement new options in shut collaboration with AWS, whereas persevering with to work on the rollout of things which can be already in HEMA’s roadmap. The crew is constantly growing the service, launching a collection of latest options that may proceed to enhance the information operations:
- Knowledge high quality scores – This characteristic helps information producers monitor and optimize their information belongings, whereas shoppers can see upfront the nuances of a sure asset that they is likely to be utilizing or need to use inside their ETL pipelines
- Knowledge lineage – This characteristic permits shoppers and the central governance crew to hint information sources, transformation phases, and observe cross-organizational utilization of knowledge belongings
- Nice-grained entry management – This characteristic allows producers to be in full management of what they share with different models, ensuring that solely the related items of a knowledge asset are shared with the consuming groups
The long-term imaginative and prescient of HEMA is obvious: Amazon DataZone is ready to turn into the central answer for information sharing and information cataloging throughout the enterprise. Though as of in the present day, Amazon DataZone is concentrated on supporting the groups operating ETL pipelines, the aim is to increase the service to all of the enterprise groups that work with information, with the final word aim of streamlining their day by day operations. Knowledge is likely one of the Most worthy assets an organization has, and HEMA is decided to democratize its position by constructing an environment friendly information group, who depends on essentially the most superior information governance answer in the marketplace.
In regards to the authors
Luis Campos is the Knowledge & AI Governance GTM Lead for the EMEA market at AWS the place he helps prospects with their information methods beginning with sturdy information governance and makes use of his experience in end-to-end information & analytics administration. Luis can be a public talking coach, based mostly within the Netherlands, and has two boys with 18 years aside, which has taught him to see issues from each ends of a spectrum.
Vincent Gromakowski is a Principal Analytics Options Architect at AWS the place he enjoys fixing prospects’ information challenges. He makes use of his sturdy experience on analytics, distributed methods and useful resource orchestration platform to be a trusted technical advisor for AWS prospects.
Tommaso is the Head of Knowledge & Cloud Platforms at HEMA. He joined the enterprise with the aim of modernising the Knowledge Group by constructing cloud-based Knowledge Platform – hosted in AWS – which might energy a Knowledge Mesh structure. With a powerful ardour for each technical and organizational challenges, Tommaso leads the Answer Structure efforts in addition to all core Knowledge Administration and Knowledge Governance initiatives, for which he’s additionally a passionate public speaker. Outdoors the workplace, Tommaso is a full-time dad with a ardour for touring and sports activities.
Oghosa Omorisiagbon is a Senior Knowledge Engineer at HEMA. He focuses on leveraging AWS-native instruments to optimise information pipelines, modernise HEMA’s information infrastructure and introduce dependable and scalable end-to-end information structure options. Outdoors of labor, he enjoys touring, taking part in video video games and out of doors actions.
