THE WHAT? L’Oréal is investing EGP 240 million (€4 million) to broaden its Egyptian manufacturing operation, growing manufacturing capability and strengthening the positioning’s position because the group’s manufacturing and export hub for the Center East and North Africa.
THE DETAILS he tenth of Ramadan Metropolis plant is L’Oréal’s solely manufacturing facility in MENA and produces hair care, skincare and hair color merchandise. The growth will enhance capability and operational effectivity to help home demand and exports into current and new regional markets. Over the previous 5 years, the ability has manufactured 442 million models, with 85 % of manufacturing exported to twenty nations throughout MENA. The funding additionally builds on L’Oréal’s localisation technique in Egypt, with the ability working on 100% renewable vitality and utilizing recycled or reused water for all industrial processes since January 2025.
THE WHY? The funding expands L’Oréal’s regional provide and manufacturing infrastructure at a strategically vital MENA manufacturing base, growing its capacity to serve a number of markets from Egypt whereas supporting larger native manufacturing and export capability.
Supply: Zawya
