Positioned into administration on the finish of 2025, France’s Aquatonale group was taken over in the beginning of the yr by a pair, Frédérique and Arnaud Le Trionnaire.
“We have been eager to arrange a joint challenge based mostly on our areas of experience. As a former oyster farmer, the group’s enterprise, which focuses on selling the marine surroundings, instantly struck a chord with me. As well as, it was a precedence for us to save lots of these jobs, as a result of the workforce was actually expert and far devoted,” explains Arnaud Le Trionnaire.
The corporate really maintained the 13 workers, plus recruited three trainees ranging from September. “They’re a supply of recent concepts and produce a spirit of innovation to ongoing tasks”, says Frédérique Le Trionnaire, who’s answerable for the employees.
5 complementary manufacturers
The brand new administration goals to strengthen the 5 present manufacturers, by broadening each their ranges and presence.
Perlucine has six Cosmos-certified pure skincare merchandise based mostly on white oyster shell powder, to which a sunscreen will quickly be added. It’s primarily distributed in natural and specialist shops for now, however the model intends to open to new distribution channels, so it will possibly attain most of the people.
A number of new launches may even broaden the skilled manufacturers’ ranges: Thalaspa offers magnificence salons, thalassotherapy facilities – together with the thermal baths in St Malo – and spas with physique care merchandise based mostly on marine actives, and Magnificence Med provides a spread of high-tech dermatological skincare merchandise designed for magnificence salons and beauticians.
Animarine, the skincare vary based mostly on marine clay designed for horses, is presently distributed by specialist resellers and thru direct promoting. It has launched a testing part on wild animals with a number of zoos in Western France.
Lastly, Dorlokin, the sports activities skincare model that had been dormant till now, is about to be relaunched in specialist sports activities retailers.
Over 4 million euros in industrial investments
To assist its targets, the group has invested greater than 4 million euros in a new industrial software. Based mostly in south Brittany, France, it should quickly transfer from its historic website to a different, a couple of kilometers away, with the intention to settle in a 7,000-m2 location.
“This manner, we will tackle bigger orders and improve our storing capability. We’re additionally investing in new gear”, provides the co-Director.
As well as, Belle en Mer bought a marine clay extraction website south of town of Nantes, to supply constant uncooked materials high quality and safe its provide.
Export diversification
Already current in over 40 international locations, primarily in Asia and Africa, by means of non-public {and professional} labels, the corporate is now aiming to enter South American markets in an effort to unfold the danger related to worldwide conflicts.
“It’s a yr of restoration and upheaval, however we’ve got promising prospects and targets that justify the funding,” say Frédérique and Arnaud Le Trionnaire.
