From home made skincare to a thriving magnificence group.
The place It All Started
In 2002, my mum and I moved from Cairns, Australia to London.
Cash was tight. I used to be fifteen and I wished to assist.
Impressed by my childhood in North Queensland – the place the tropics have been my playground – and my grandmother – a medicinal chemist and toxicologist who believed that if you ‘feed’ the pores and skin effectively, it exhibits – I recreated her physique scrub recipe at our kitchen desk.
I stuffed 50 recycled jam jars and took them to Greenwich Market.
That scrub, later named Physique Clean and nonetheless a bestseller at the moment, was the start of Tropic.
Again then there was no marketing strategy.
Simply late nights making merchandise. Early mornings on the market.
And one clear purpose: to assist my mum pay the payments.
Rising Past The Market Stall
These first jam jars have been just the start.
Right this moment, Tropic is a multi-award-winning skincare model with tens of millions of consumers and over 70,000 five-star critiques.
We nonetheless freshly make our merchandise within the UK at our Surrey Magnificence Kitchen.
Each system combines three issues:
nutrient-rich botanicals, medical science, and freshly made elements.
However a very powerful a part of Tropic has all the time been folks.
Greater than 20,000 Ambassadors now share Tropic throughout the UK and Channel Islands.
Buddies recommending merchandise to mates.
Kitchen desk conversations.
Communities constructed on belief.
It’s not so completely different from these early market stall days.
Enterprise As A Power For Good
From the beginning, I believed enterprise ought to do greater than promote merchandise.
It ought to create alternative.
Help communities.
Depart issues higher than it discovered them.
That’s why our Ambassador mannequin exists. Hundreds of individuals have constructed confidence, earnings, and friendships by sharing Tropic with others.
Past our enterprise mannequin, we’re dedicated to creating a wider affect too.
Via our partnership with UWS, we’ve funded over 7.5 million faculty days and opened 5 Tropic-funded faculties in Nepal, Cambodia, and Madagascar.
We’re additionally a CarbonNeutral® firm. We’re decreasing our use of virgin plastic, and we donate 10% of earnings to charities and good causes worldwide.
These decisions information how we develop.
As a result of Tropic’s function has all the time been greater than skincare.
We’re Simply Getting Began
After I stood at Greenwich Market at fifteen, I couldn’t have imagined the place this journey would lead.
Right this moment, Tropic remains to be founder-led.
We nonetheless freshly make 98% of our vary in Britain.
And we nonetheless imagine magnificence ought to really feel good – on your pores and skin and for the world round you.
We’ve obtained some massive issues coming, and none of them might occur with out the individuals who select to be a part of it.
Thanks for being a part of Tropic.
It really means every little thing.
With love & gratitude,
Susie
FOUNDER & CEO
