Organised by worldwide pure & natural cosmetics affiliation NATRUE
17–23 November 2025
Pure Care, Actual Impression: Belief What’s Behind the Label
This 12 months’s theme places the highlight on the true energy of licensed pure and natural cosmetics. At a time when customers need merchandise that ship outcomes and mirror their values, the marketing campaign makes one factor clear: pure and scientific aren’t opposites — they’re allies.
With formulations grounded in nature and backed by science, actually pure merchandise supply each efficiency and integrity. This marketing campaign invitations everybody to take a better look behind the label and uncover the impression that reliable, clear, and licensed cosmetics can have — for individuals, and for the way forward for magnificence.
A Name for Larger Belief in Magnificence
Europe stays a worldwide chief in cosmetics and private care, with retail gross sales valued at €104 billion¹ in 2024.
These merchandise are a part of each day life:
- 72% of European customers think about cosmetics and private care merchandise essential or essential
- On common, over seven totally different merchandise are used each day — from soaps and shampoos to toothpaste and moisturisers
On this context, the demand for a extra sustainable and extra clear magnificence business continues to develop. And that’s precisely what Pure Cosmetics Week goals to focus on.
As a number one worldwide non-profit within the pure cosmetics sector, NATRUE promotes and protects genuine pure magnificence by:
- Unbiased certification
- Shopper schooling
- Coverage advocacy
Serving to individuals navigate a crowded market with confidence.
Be a part of the Motion
Pure Cosmetics Week is greater than a marketing campaign — it’s a collective effort to construct a extra trustworthy and accountable future for the sector.
For one week in November, manufacturers, producers, retailers, distributors, wholesalers, producers, beauty formulators, scientists, magnificence professionals, and customers will come collectively to highlight the true impression of actually pure and natural cosmetics.
This world marketing campaign will function:
- Professional-led webinars
- Worldwide actions
- Thought-provoking articles
- Dynamic social media activations
- Behind-the-label insights
All designed to empower customers to make better-informed selections and belief what they’re placing on their pores and skin.
“We wish to empower extra individuals to make acutely aware selections,” mentioned Dr Mark Smith, NATRUE’s Director Normal. “By trusting what’s behind the label, customers help manufacturers that genuinely care — and collectively we are able to drive a extra moral, clear, and sustainable future for cosmetics.”
