What you must know
- Motorola holds about 50% of the foldable smartphone market within the U.S., pushed largely by its Razr flip telephones.
- Samsung’s Galaxy Z Fold lineup could also be standard, however Motorola at present leads the foldable phase within the U.S.
- Motorola plans to launch its first book-style Razr Fold later this yr to broaden its foldable lineup.
Foldable telephones are a scorching matter in 2026, and if there’s one model Apple might find yourself competing with when it launches its first foldable later this yr, it won’t be Samsung however Motorola.
Samsung has been making foldable telephones and promoting them within the U.S. for greater than seven years now, and to be honest, the Galaxy Z Fold 7 represents a significant step ahead with its slimmer design, wider cowl show, and inside upgrades. Due to that, if somebody needed to guess which model sells probably the most foldable telephones within the U.S., most individuals would seemingly say Samsung.
Nonetheless, that assumption could also be incorrect. Two IDC analysts, Francisco Jeronimo and Nabila Popal, went hands-on with the Motorola Razr Fold at MWC 2026 final week. Whereas sharing their impressions of Motorola’s first book-style foldable, additionally they revealed some stunning statistics concerning the foldable market within the U.S.
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In response to IDC analysts, Motorola accounts for roughly 50% of the foldable telephone market within the U.S., pushed largely by its Razr flip-style system (through 9to5Google).
The corporate additionally holds sturdy momentum in different areas, with IDC noting that Motorola controls round 55% of the foldable market in Latin America. Globally, Motorola’s share can also be rising, rising from about 6% to over 14%.
The analysts didn’t specify precisely why Motorola leads the foldable market within the U.S., however pricing seemingly performs a serious position. Motorola’s foldables are usually extra inexpensive in comparison with Samsung’s units, which frequently vary from round $900 to nicely round $3,000, particularly with fashions just like the Galaxy Z Fold lineup and the Galaxy Z TriFold.
Motorola at present focuses totally on flip-style foldables, however that’s anticipated to alter quickly. The corporate is getting ready to launch its first book-style foldable, the Razr Fold, within the U.S. later this yr. Whereas pricing has not been revealed but, we are able to solely assume it will additional strengthen Motorola’s place within the foldable phase.
Android Central’s Take
These numbers are truthfully stunning. I at all times assumed Samsung could be the primary competitor Apple would face when it launches its foldable iPhone later this yr, however it appears like Motorola may very well be the larger rival within the U.S. market. Both manner, it appears seemingly we’ll see foldable telephone gross sales develop considerably within the U.S. this yr.
