Yearly, I really like trying again on the milestones, the teachings, the pivots, and the individuals who made it magical. 2025 introduced development, refinement, and a deeper reference to each our prospects and our Skilled Esthetician PRO Companions. It was a yr rooted in hands-on care, schooling, and neighborhood.
Here’s a look again on the moments that formed the yr at Renée Rouleau and a peek at what I’m engaged on.
29 12 months Celebration
Pinch me. We celebrated our 29 yr anniversary this yr and it’s loopy to suppose I’ve been touching faces (over 25,000 of them) for nearly FOUR a long time. And I can truthfully say that I nonetheless love what I do! This milestone is a testomony to the unbelievable purchasers, distributors, companions, and group members who’ve been a part of the journey. Learn all about the historical past of our firm.
New Product Launch for Hyperpigmentation
This yr we launched our HyperFix Fading Toner which introduced an overwhelming quantity of enthusiasm, rapidly promoting out inside three weeks and changing into one in every of our top-selling merchandise of the yr. Wow! This product displays our dedication to results-driven formulation that really feel luxurious within the hand and highly effective on the pores and skin. Its distinctive mix targets hyperpigmentation whereas offering a silky, soothing texture you may really feel each time you apply it. It’s really so good and our prospects and esthetician PRO Companions are loving it.
Your Most Cherished Merchandise of 2025
The perfect-selling merchandise of the yr had been…
- Anti Bump Answer
- Vitamin C&E Therapy
- Pores and skin Restoration Lotion
- AHA/BHA Blemish Management Cleanser
- Elderberry Soothing Toner
- HyperFix Fading Toner
- Speedy Response Detox Cleanser
- Triple Berry Smoothing Peel
- Hydraboost Rescue Creme
- Speedy Response Detox Masque
These are the formulation your fingers reached for many, the textures you trusted, and the outcomes you could possibly really feel from first software. Confirmed, private, and designed to fulfill pores and skin precisely the place it’s.
New Pores and skin Sort Quiz
My journey as an esthetician started with one easy query, when you don’t know your pores and skin sort, are you even getting outcomes? This yr we developed and launched an all-new Pores and skin Sort Quiz into one thing excess of a easy questionnaire. We put our coronary heart into it and I can truthfully says it’s so good. It provides you a customized session, full with deeper insights, tailor-made steerage, and a custom-made Motion Plan that mirrors the expertise of sitting within the remedy room with me, an Skilled Esthetician!
Faster Buyer Service Response
As a lot as our firm was constructed on private contact, this yr we pulled in an AI assist instrument to assist reply fast questions you will have. That is particularly useful on weekends after we’re out of workplace and also you want some steerage. What I like concerning the instrument is that it’s going to attempt that can assist you, however when you require additional info, you may at all times select to contact us, and we’ll reply very first thing Monday morning. Whereas it affords immediate assist, it by no means replaces the hands-on care of an actual Skilled Esthetician. As an alternative, it really works alongside human experience to make sure you at all times really feel supported, knowledgeable, and guided at each step of your skincare journey.
And when you actually need private consideration, you may at all times ebook a digital skincare session with an actual Skilled Esthetician.
An All New ReneeRouleau.com Expertise
We additionally simply launched a model new web site to really feel just like the hands-on, esthetician-guided expertise we’re identified for.
Right here’s what you may count on…
1. Skilled assist at each step. It seems like having a skincare professional by your facet, guiding, explaining, and serving to you select what your pores and skin really wants. Be taught extra about our product line and my philosophy.
2. An expertise that mirrors what our estheticians do finest, take care of your pores and skin with hands-on experience.
3. Actual pores and skin, actual outcomes paired with my in-depth how-to’s, pores and skin suggestions and product suggestions to information you each step of the best way.
4. We’re particularly proud to focus on our PRO Companions, reinforcing our mission to convey professional-level recommendation from Skilled Estheticians instantly to each buyer.
We additionally made procuring simpler than ever by including PayPal, Apple Pay, and Google Pay. Browse the brand new web site and tell us what you suppose.
(Thanks to my group! This was a labor of affection that really raises the usual!)
Extra Skilled Palms, One Mission
Our Renée Rouleau PRO Associate community grew to 60 trusted Skilled Estheticians nationwide, increasing the Renée Manner into extra remedy rooms than ever. Every partnership strengthens the connection between skilled experience and at-home care. See the place to get your fingers on Renée Rouleau merchandise.
This dedication to skilled schooling additionally introduced me again to the stage as co-chair on the Science of Pores and skin Summit, the place I shared evidence-based insights on pimples and superior strategies from the remedy room.
Schooling to Assist You in Your Pores and skin Journey
Schooling is on the coronary heart of what we do. This yr, we hosted interactive webinars on matters like glass pores and skin, pimples, and hyperpigmentation, giving our prospects a option to study skilled strategies and perceive their pores and skin.
We additionally welcomed small teams of PROs for in-person coaching with one in every of our chemists, specializing in tactile studying in order that they go away geared up to raise each remedy. (We had one in every of our chemists with us, and it was so enjoyable to have playtime within the lab.)
We additionally launched the Renée Rouleau PRO Unique Associate Neighborhood, known as The Circle of Palms, connecting Skilled Estheticians with assets, reside trainings, and ongoing assist, bringing skilled steerage nearer than ever. It’s simply so enjoyable for me to attach with estheticians…these are my individuals! Apply to change into a PRO Associate.
Within the Media
A extremely enjoyable second for me this yr was sharing the actual purpose I moved to Texas in a Texas Month-to-month function. Whereas many assumed it was all enterprise, let’s simply say…it was a sure soccer quarterback could have performed a task. (And he finally grew to become my consumer and makes use of our merchandise to this present day!) Being featured gave me the possibility to share not solely my private story but additionally the philosophy behind my strategy to skincare, highlighting why customized, hands-on care has at all times been on the coronary heart of my work. Learn the Texas Month-to-month function.
I additionally was interviewed on a number of podcasts to debate many issues…pores and skin, enterprise, grief, resilience, and the fantastic thing about changing into. These conversations allowed me to attach with a wider viewers and share insights concerning the emotional affect of skincare.
I used to be additionally interviewed a couple of occasions sharing how I take care of Sabrina Carpenter’s pores and skin and her favourite merchandise. Learn The High quality Edit, Pop Sugar Magnificence and Day by day Mail.
A Considerate Transfer
In Austin the place Renée Rouleau relies, we downsized to a smaller workplace and warehouse, a strategic transfer that enables us to handle all of the monetary shifts from tariffs. (Belief me after I say, we now have been affected in a massive means.) This additionally required us to make considerate (and generally tough) choices, together with phasing out choose merchandise to guard the long-term well being of our firm.
I do know these modifications affected a few of you, particularly these whose favourite merchandise had been now not obtainable, and I’m really sorry on your frustration and disappointment. I get it. Please know that discontinuing merchandise isn’t one thing I wish to do, however the minimums for customized formulations are extremely excessive, and merchandise have an expiration date so when one thing doesn’t transfer very quick, we’re pressured to make sure choices.
Care Past Pores and skin
Giving again is woven into the material of our model. In 2025, we supported communities affected by the devastating California wildfires, offering $10,000 in aid funds. Supporting these in disaster is not only a line on a web page. It’s a part of our dedication to utilizing our platform and assets to create a optimistic affect and take care of the broader neighborhood.
The Manner Ahead
With our group settled into our new residence and our methods refined, we’re getting into 2026 with extra readability, creativity, and objective than ever earlier than.
With that being stated…we hope to launch 3-4 new merchandise in 2026, assuming all testing goes effectively. These merchandise are formulated to unravel actual pores and skin considerations and I do know you’ll love them. Assume luxurious textures, sensorial experiences that delight, and outcomes you may really feel from the very first software. On the similar time, we’re persevering with to reimagine the way you work together with the model: from searching our website to procuring and receiving customized suggestions, each touchpoint is being refined to really feel smoother, easier, and extra intuitive, guaranteeing your expertise is as seamless because the outcomes.
At Renée Rouleau, we’re not about merchandise. We’re about touching individuals. And I hope in some small means, I’ve touched your life. #TheReneeWay
You’re in the perfect fingers,
Renée + group
Movie star Esthetician & Skincare Skilled
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 35 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare professional has created a real-world resolution — merchandise which might be formulated for 9 several types of pores and skin so your face will get precisely what it must appear and feel its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world data and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”
