THE WHAT? Revlon is strengthening its Spanish manufacturing footprint with the launch of a brand new automated logistics hub in Tarragona and the introduction of a devoted Elizabeth Arden capsule manufacturing line.
THE DETAILS The US magnificence group has invested greater than US$20 million to broaden its Tarragona facility close to Barcelona, constructing a 5,600-square-meter warehouse outfitted with an automatic silo able to storing 23,000 pallets and getting ready B2B orders. The hub, at the moment in its check part, will distribute merchandise throughout Europe and chosen Asian markets.
In parallel, Revlon has put in a brand new manufacturing line for Elizabeth Arden’s biodegradable mushy capsules, integrating pharmaceutical-grade precision encapsulation know-how. The Tarragona plant, which spans 41,000 sq. meters, will produce as much as 400 million capsules yearly.
The location employs round 470 folks, with 100 further roles being added, and produces roughly 100 million models per 12 months, 75% of that are destined for the European market. Tarragona is Revlon’s second-largest world plant by quantity and know-how, complementing amenities within the US, South Africa, Mexico and Italy.
THE WHY? The enlargement helps Revlon’s technique of regionalised manufacturing to mitigate tariff publicity and forex fluctuations, whereas reinforcing its European provide chain and boosting capability in high-value skincare segments.
Supply: Modaes
