Rocher group needs to refocus on its beauty enterprise


The French magnificence group, which owns manufacturers corresponding to Yves Rocher, Arbonne, Sabon and Docteur Pierre Ricaud, has introduced its intention to provoke a strategy of divestiture for its youngsters’s style and residential care divisions, which primarily embody the Petit Bateau and Stanhome manufacturers.

“As of now, now we have zero consumers,” Bris Rocher, the group’s president, informed Ouest-France. “We’re simply kicking off the method, and it’ll take a while. Within the meantime, Petit Bateau and Stanhome stay a part of the Rocher group. I don’t have a timeline. The entire thing might occur shortly, or it would take a very long time,”

New Yves Rocher shops

The group goals to refocus on pores and skin and physique care merchandise, its core enterprise. Just lately, the Rocher group accomplished the sale of its perfume manufacturing facility in Ploërmel, France, and in addition offered its Flormar make-up model.

The Rocher group will direct a big a part of its investments in the direction of analysis and improvement. The Rocher group will direct a big a part of its investments in the direction of analysis, nevertheless, it additionally intends todirect a big a part of its investments in the direction of analysis. Nevertheless, it additionally intends to renovate 200 of the 650 Yves Rocher shops in France, and to open “greater than 150” boutiques in Asia and the Center East.

Based in 1959, the Rocher group is current in 118 nations and achieved gross sales of EUR 2.2 billion in 2024 (up 2.4% from the earlier 12 months), of which 53% have been made by the Yves Rocher model, 13% by Arbonne, 6% by Sabon, 2.5% by Dr Pierre Ricaud, 12% by Petit Bateau and 9% by Stanhome.

Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Articles