Soeur’s pre-fall assortment is coming by, although we will all cackle on the considered anybody shopping for blazers, knits, or coats EVER AGAIN in the meanwhile.
I haven’t totally engaged with Soeur but, though I almost purchased their smooth beige viscose twill mac final 12 months (alas, even a dimension 6 was simply too swampy on my body so I needed to cross). What Soeur appears to get very proper is model positioning. It’s received the understated design language of Toteme or Lemaire however at a a lot cheaper price. The shops really feel excessive finish (even snooty) with merchandise superbly steamed and merchandised. The imagery can also be rigorously thought of; clear, aspirational however styled in a means you possibly can relate to (shout-out to co-founder, exBonpoint stylist, Domitille Brion).
The product itself swings between Scandi-minimalism-with-a-twist and Indian bohemianism. There’s the construction of chalky denim and paper-crisp shirts alongside very smooth, silky tops and clothes, the Armani-meets-Gigli draped and wrapped scarf necklines are a present signature however styled with techy outerwear and cool-girl footwear.
On my radar for pre-fall are the white pleated dirndl (I referenced the look some time again in Might), the roomy, ecru Kurt carpenter denims* (above) and the plum technical Jura cagoule* (above). Add a jazz shoe in cream* – with a complementary colored sock – to complete.
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Soeur
NOTE: Most photographs are digitally enhanced. Some posts use affiliate hyperlinks* and PR samples. Please learn my privateness and cookies coverage right here.
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