Viral magnificence merchandise now dominate the business, with social media stats typically displayed alongside objects in magnificence superstores and on-line storefronts. However 10 years in the past, it was a distinct story. Viral magnificence was simply starting to take off, and in 2016, Tarte broke the web with its now-iconic Form Tape Concealer. Because the tenth anniversary approaches, it solely is smart to rejoice in a giant manner. Enter Form Tape Week.
Whereas this isn’t Tarte’s first Form Tape Week—the model rolled out a comparable sale in 2025—this yr guarantees extra for make-up lovers. Blushes, brushes and signature collections are all a part of the lineup (extra on that in a second), however the star is the unique Form Tape Concealer, which might be marked down 40 % beginning Sunday.
When Is Form Tape Week?
The festivities start January 18 and run for a full seven days. The week is full of offers on a number of the model’s hottest merchandise, together with 56 % off magnificence wands, Sculpt Tape, Glow Tape and choose blushes, plus 63 % off the viral Icing Assortment. On the heart of all of it is the Form Tape Concealer, priced at $19.20—its lowest worth so far.
Form Tape Week offers can be found to everybody on the model’s web site and at taking part magnificence retailers, however loyalty members get an additional perk. With any Form Tape Concealer buy, members will obtain a Form Tape attraction whereas provides final.
What to Purchase Throughout Form Tape Week
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