The 2 companions have been learning the textured hair marketplace for nearly ten years. Earlier than launching In Haircare, they created the Ma Coiffeuse Afro app — a still-active platform for reserving at-home hairstyling appointments. A survey despatched to customers to raised perceive their wants revealed a key perception: 41% reported experiencing points with hair development or breakage.
The idea resonated instantly, paving the best way for the launch of In Haircare’s first product: Pousse & Quantity, a hair development and quantity complement supplied in each capsule and gummy kind.
“We labored exhausting on the composition, which we wished to be pure and efficient, with energetic elements recognized to advertise hair development and strengthen hair, reminiscent of ginseng, zinc, horsetail, rosemary, nettle, and many others.,” explains Rebecca Cathline, the model cofounder.
In 2024, In Haircare launched its first topical merchandise, increasing the portfolio to 12 references, with 15 anticipated quickly. The Milk In curl-defining remedy has shortly emerged as a bestseller, rating alongside the model’s two dietary dietary supplements — with one product bought each 28 seconds, in response to firm knowledge.
Setting sail for the UK
In Haircare recorded 30% development in 2024 and initiatives a rise of practically 80% in 2025. Since Might, the model has been out there via Mademoiselle Bio, La Belle Boucle, Nuoo, and several other French pharmacies — together with main Parisian retailers reminiscent of Metropolis Pharma (rue du 4), Pharmacie de l’Opéra (Boticinal), and Pharmacie du Discussion board des Halles.
A digital native, In Haircare generates 50% of its income on-line by way of its web site, its retail companions’ e-commerce websites, and nocibe.fr, blissim.fr, and helssyhair.com.
For now, the model’s European rollout stays restricted — with one level of sale in Germany, two in Belgium, and three in Switzerland — however, because the founder notes, “all indicators are inexperienced” for a profitable entry into the UK market.
Final June, In Haircare took half for the primary time within the ’French Magnificence Expertise,’ an occasion organized by Enterprise France in London. The model received over distributors and trade professionals with the standard of its formulation, the eye to element in its packaging, and a reputation that sounds pure in English. It additionally received two awards: one for Finest Digital Communication, and one other recognizing it because the “Most Related French Model for the British Market.”
This suggestions factors to sturdy development potential. It additionally sends a powerful sign in a rustic the place the textured hair phase is especially dynamic. “Our discussions with a number of distributors are already at a really superior stage,” says Rebecca Cathline.
