The aspirational familiarity of Lemaire and Auralee AW25


Whereas the key style manufacturers have seemingly gone nuts with their pricing, it is sensible {that a} sure demographic has shifted consideration to Lemaire and Auralee. Each simply confirmed on the menswear exhibits – exact (and sensible) layering, easy-but-interesting silhouettes, harmonious color palettes and distinctive equipment. Lemaire’s outerwear is especially fascinating with their gently exaggerated shoulders and I like the dopamine hits of pink and inexperienced at Auralee (reminding me of Bally SS24).

As Hypebeast stories, Auralee designer Ryota Iwai “desires to speak the significance of particular person styling, mixing classic components with nostalgia”, which perhaps explains why these items – and the best way they’re styled – really feel acquainted, and like they’d slot simply into your personal closet.

The casting can be incredible; these really feel like interesting-looking, on a regular basis individuals that you’d move on the street in Paris. (Who is that this hollow-cheeked dude at each exhibits? Not seen him earlier than!)

Auralee AW25 (prime and under)
Auralee AW25




Lemaire AW25 (under)
Lemaire AW25






WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Auralee AW25 by Gregoire Avenel; Lemaire AW25
NOTE: Most photos are digitally enhanced. Some posts use affiliate hyperlinks and PR samples. Please learn my privateness and cookies coverage right here

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